Dreaming about starting a roller skating rink so you can create a community hub and give guests a place to make lasting memories? Whether you’re a lifelong skater, a first-time entrepreneur, or a seasoned investor, understanding the startup costs is key to building a successful rink. …

Thinking about starting a roller rink? You're not alone. Roller skating is experiencing a powerful resurgence, fueled by nostalgia, fitness trends, and the universal appeal of good old-fashioned fun. Whether you're a lifelong skating enthusiast or a savvy entrepreneur looking to open a new … entertainment venue, starting a roller skating rink can be an exciting and profitable venture.

Roller skating is back in a big way. From TikTok videos to themed nights out, people are lacing up their skates again, and rink operators have a golden opportunity to ride this wave of nostalgia and fun. Whether you’re opening a new roller rink, managing a thriving venue, or exploring options for … expansion, memberships can be the key to turning one-time visitors into lifelong fans.

According to the 2025 ROLLER Benchmark Report, party guests return at nearly double the rate of non-party guests. That means every birthday or group celebration is more than just a one-off event, it’s the start of a long-term relationship with your rink. …

Are you spinning your wheels trying to boost visits to your skating rink? Adding a new attraction could be your golden ticket. However, choosing the right addition requires a careful balance between investment costs and potential returns. We’ve put together an insightful guide to the best … attractions you can add to your skating rink - whether that’s roller or ice. It includes their rough costs, expected returns, and real-world success stories to inspire your next crowd-pleaser.

It might be the ideal time for roller skating venues. The hobby is making a comeback as a popular entertainment choice, with the industry projected to increase to a market size of $604.18 million by 2029. Videos of tricks on TikTok and Instagram have contributed to this renewed interest, and, of … course, you can’t factor out the sheer appeal of roller skating due to the retro aesthetics, full-body workout, and low cost of entry. While the broader industry news is excellent, this article will help you get things on a roll with a collection of winning strategy ideas.

How does your skating rink stack up when it comes to revenue, bookings, and guest behaviors? The skating industry (including both roller rinks and ice rinks) is experiencing a fresh wave of growth, as more guests discover, (or rediscover) a love for the sport, often turning casual visits into … lifelong hobbies.

Running a roller skating rink involves everything from managing bookings and party events to growing memberships, optimizing snack bars, and maintaining guest safety. It’s a lot to juggle! That’s where roller skating rink management software comes in. The right software can help you streamline … operations, elevate the guest experience, and boost your bottom line.

Skateworld operates a roller skating rink in San Diego, California. Locals of all ages and experience levels can roll in for a skating session, book birthday parties and group events, or purchase a membership for weekly and unlimited skating sessions. Since taking over the rinks in 2019 and 2020, … Christina Stang, Co-Owner of Skateworld, has seen rapid growth at her location. At the end of 2020, Christina switched to ROLLER to modernize the business. Skateworld had outgrown their previous platforms, and working across multiple systems created unnecessary admin. Despite many providers in the market promising all-in-one venue management, only ROLLER had all the functionality they needed in a single platform. Parties are Skateworld’s “bread and butter,” so they needed a modern, online booking system that seamlessly integrated with their website to streamline party management.

Pigeon’s operate both a roller skate shop and roller skating rink in Long Beach, CA. After running a successful skate shop for a number of years, Pigeon’s saw an uptick in people taking up roller skating as a new hobby during the COVID-19 pandemic. This encouraged them to open a pop-up skating rink … at a nearby location to provide a fun, safe, and educational place for people of all ages and skill levels to roller skate. It's been a passionate endeavor, and with a little help from ROLLER, something that’s turned out to be a raging success, providing resources to the roller-skating community and beyond.

ROLLER’s latest community webinar was such a joy. I got to sit down with Christina Stang, co-owner of Skateworld in California, and our very own Maddie Bohlen, Business Development Representative at ROLLER, to chat through how one rink operator turned a nostalgia-filled venue into a digital … powerhouse. We covered everything from memberships to marketing to those dreaded fax machine days. Yes, really.

Roller skating is all about joy and keeping guests safe helps make sure every visit ends with a smile. A well-run safety program protects your guests, reduces risks for your venue, and shows your community that you’re serious about their wellbeing. Strong safety measures also build trust, which … leads to repeat visits, positive word of mouth, and smoother day-to-day operations.

Self-service options aren’t just a nice-to-have, they’re something consumers expect. In fact, 88% of online shoppers prefer using self-service options. So, now is the time to incorporate self-service functionality into your venue to take pressure off your staff and elevate your guest experience. … Read on to discover ways to streamline your operations through ROLLER’s self-service features.

Venues are constantly seeking new ways to improve guest experience while optimizing operations. QR codes, a simple yet powerful technology, have emerged as a versatile solution, helping venues automate processes from food and beverage (F&B) ordering, ticket purchases, guest waivers, and parking … management.

Guests remember how they felt at your venue, long after they’ve left Which is why delivering a memorable experience is the most powerful way to earn loyalty. …

In business, it's the unexpected gestures that often leave lasting impressions. For instance, the day could be disappointing when a theme park attraction unexpectedly closes. Yet, when staff quickly step in, offering complimentary refreshments or fast passes to other rides, frustration turns into … gratitude. Such swift, thoughtful responses embody the heart of exceptional customer care—transforming potential disappointments into moments of delight, ensuring guests leave with positive memories. Learn more about how great customer care can transform your business. Key takeaways Customer care builds lasting relationships beyond transactions Distinguishing customer care from service fosters loyalty Proactive responses turn negative situations into positive Blending technology and personal touch enhances satisfaction

Our goal at ROLLER is to help operators like you grow your business. We’ve been listening closely to your feedback and heard that in order to grow, you need visual reporting that helps you easily understand where you’re excelling and where you can improve. So, in an industry first, we’ve partnered … with Google BigQuery to bring you Analytics, a business intelligence tool that will give you actionable insights into your venue performance!

Managing waivers can be costly and time-consuming for your venue, whether you're relying on paper waiver forms or an online tool that guests aren’t fully utilizing. When guests arrive at your venue without having signed a waiver ahead of time, it can delay the check-in process and cause queues to … build up at the counter. With ROLLER’s online waiver software, we’ve made it our mission to simplify the waiver process. In this blog, we unpack five powerful ways ROLLER’s streamlined waiver features save you time, money, and a whole lot of hassle.

Are you selling tickets to your attraction online? And if you are, how well are you doing it? A well-optimized online checkout can transform the way an attraction venue operates, offering higher revenue potential and improved guest experiences. If you’re asking yourself, “How do they know this?” … The answer is we have data to back it up! We recently launched ROLLER’s 2025 Attractions Industry Benchmark Report, which is backed by hundreds of thousands of data points and covers everything from online bookings and guest spending behavior to revenue growth opportunities and technology trends. In this article, we’ll be deep-diving into the online checkout takeaways from the report. Let’s look at how the data can help you increase online conversions in 2025!

Expanding a business is like adding a new chapter to an already exciting book. If done right, it can bring fresh opportunities, attract a larger audience, and keep your brand vibrant and innovative. But remember, successful expansion hinges on strategic planning and thorough market analysis. If … you’re gearing up to expand your business, then you’ve come to the right place! In this article, we dive into the thrilling world of venue expansion with insights from industry expert David Wallace, President and Founder of Turfway Entertainment Management.