GUEST SATISFACTION FEEDBACK SOFTWARE

Grow your business with our guest feedback software

Collect, analyze and action your guests' feedback with our free sentiment analysis tool, Guest Experience Score. In a few clicks, unlock valuable insights from your guests to drive repeat visitation and grow your business.

Get free access

COMPLAINT RESOLUTION

Act quickly to turn critics into fans

Enable your team to action feedback quickly on areas that require improvement and prevent critics from giving negative ratings on public review sites. Your swift response can leave a lasting impression and encourage repeat visits.

DATA-DRIVEN INSIGHTS

Guest insights you
can actually use

Run your business based on data, not instinct. Combined with specific experience criteria and booking data, our sentiment analysis tool empowers you to accurately:

Evaluate the performance of your service team
Increase staff on days with longer queue times
Pinpoint areas to enhance value for money
Improve your facilities & attract more guests

HOW IT WORKS

Reach your guests where and when it matters

The GX Score automatically sends guests surveys right after visiting your venue. Your guests' information is pre-loaded, so there’s less to ask – all they have to do is share their experience.

This isn’t any old survey tool…

Actionable Insights

Obtain useful information from your survey responses with specific feedback criteria, booking data integration & daily summaries

Survey Alerts

Receive instant notifications when you receive a negative review to quickly resolve complaints

Trend Updates

Stay in the know with updates on trends, sent straight to your inbox that help uncover areas for improvement.

Data Integration

Integration with booking data means less to do for your guests, better responses & more completed surveys

Start using data to improve your guest experience

Choose to pay month-by-month or save 20% with an annual subscription.

Pay monthly Pay annually

$ USD

$ USD
$ AUD
£ GBP
€ EUR
$ CAD
$ NZD

Free

20 completed surveys
per month

$0 $0 £0 €0 $0 $0 $0 $0 £0 €0 $0 $0 per month

Automatically send surveys to guests
Share survey via URL or QR code
Customize survey colors and your venue's logo
Incentivize your survey with discounts
Daily and monthly performance reports
Responses linked to guest and booking data
Compare your venues using our HQ feature
See how guest sentiment performs over time
Rank and compare booking host performance
Utilize GX Score data via our API
Manage survey response status
Store notes against each response
Instant alerts on negative responses

Get free access

Lite

200 completed surveys
per month

$80 $110 £60 €75 $105 $115 $65 $90 £50 €60 $85 $95 per month

Billed at: $960/yr

Billed at: $1,320/yr

Billed at: £720/yr

Billed at: €900/yr

Billed at: $1,260/yr

Billed at: $1,380/yr

Billed at: $960 $780/yr

Billed at: $1,320 $1,080/yr

Billed at: £720 £600/yr

Billed at: €900 €720/yr

Billed at: $1,260 $1,020/yr

Billed at: $1,380 $1,140/yr

You save $180 per year!

You save $240 per year!

You save £120 per year!

You save €180 per year!

You save $240 per year!

!You save $240 per year!

Everything in Free, plus:
Customize your survey with one additional question
Direct fans to post on public review sites
Export data

Get free access

Pro

500 completed surveys
per month

$135 $185 £105 €125 $170 $195 $110 $150 £85 €100 $140 $160 per month

Billed at: $1,620/yr

Billed at: $2,220/yr

Billed at: £1,260/yr

Billed at: €1,500/yr

Billed at: $2,040/yr

Billed at: $2,340/yr

Billed at: $1,620 $1,320/yr

Billed at: $2,220 $1,800/yr

Billed at: £1,260 £1,020/yr

Billed at: €1,500 €1,200/yr

Billed at: $2,040 $1,680/yr

Billed at: $2,340 $1,920/yr

You save $300 per year!

You save $420 per year!

You save £240 per year!

You save €300 per year!

You save $360 per year!

You save $420 per year!

Everything in Lite
Customize your survey with unlimited additional questions

Get free access

Ready to get started?

ROLLER customers

If you’re a ROLLER customer, you can start collecting actionable guest insights for free in just a few clicks:

Login to your Venue Manager
Navigate to Guests > GX Score, then click Subscribe now for free.
Toggle the Auto-send surveys switch, and click save.

That's it! There’s no need to build survey questions, or select whom to send it to – it’s all done for you!

Not a ROLLER customer?

No problem! Leave your details below, and we can chat about using the GX Score with your existing systems.

Frequently asked questions

What is a GX Score?

Similar to an NPS. The GX Score is an aggregate of your guest experience survey responses over a period of time. In simple terms, the higher your score is, the more fans you have! The lower your score is, the more critics you have.

Unlike a Net Promoter Score (NPS) or other survey tools, the GX Score is specifically designed for experience-based businesses and is integrated with your customer booking data. That means with just a few clicks you’ll get powerful insights into guest sentiment across products, sessions, venues, and more. For more information, visit our help center.

How does the Free plan work?

The Free plan allows you to use the GX Score with access to 20 survey responses per month, along with our core features.

You will also have unlimited access to the entire Guest Experience Score tool for your first 30 days, which means there will be no limits on responses or the features you can use.

After the 30 days period, you’ll continue to have free access to the Guest Experience Score and you can upgrade at any time to obtain more guest responses and access all the Guest Experience Score features.

What survey questions are included in the GX Score?

The GX score survey covers four categories of the guest experience: Service, Cleanliness & Safety, Facilities, and Value.

Within each category, there are multiple rating factors to further refine responses. Guests will be asked to rate their experience against these categories and rating factors, and their responses will be associated with guest and purchase information to provide you with actionable insights.

You can also gain further insight by asking additional questions, such as "how did you hear about our business?"

Why are GX Score response rates so high?

The GX Score is specifically designed for experience-based businesses and is integrated with your customer booking data. That means surveys are automatically sent after a guest’s visit, there’s less for guests to fill out, and survey questions are designed for high-impact experience categories. All of this leads to a better user experience and higher response rates.

Can I create my own survey questions?

No. However, you can select from a list of additional questions if you wish to gain further insights from your guests.

All guest booking and purchase data are seamlessly integrated with the feedback collected by the GX Score, so you'll benefit from the detailed context surrounding your guest's sentiment, making it much easier to determine why they gave you that feedback and what you should do about it.

What setup is required for the GX Score?

Very little. The GX Score is pre-built and seamlessly integrated with the ROLLER platform. That means you don’t need to create survey questions, and guests are automatically sent surveys after their visit. All you need to do is configure your settings and click “start sending surveys”.

When are surveys sent to my guests?

GX Score surveys are sent based on ticket redemption in ROLLER. Once a ticket has been redeemed, the survey will be sent to the waiver or booking holder one hour after their session ends. For membership and standard pass tickets, the survey is sent at 5:00 pm local time the same day. If you wish to change the frequency of surveys sent to guests, you can edit this within the settings.

How many survey responses will I use?

Survey responses vary considerably based on industry and business. As a general rule of thumb, you can expect a ~15-30% response rate to surveys sent to your guests.

Have more questions?

You can visit our help center to find out more.

Grow your business with our guest feedback software

Act quickly to turn critics into fans

Guest insights you can actually use

Reach your guests where and when it matters

This isn’t any old survey tool…

Actionable Insights

Survey Alerts

Trend Updates

Data Integration

Start using data to improve your guest experience

Free

Lite

Pro

Ready to get started?

ROLLER customers

Not a ROLLER customer?

Frequently asked questions

Guest insights you
can actually use