Grow your business with our guest feedback software
Collect, analyze and action your guests' feedback with our free sentiment analysis tool, Guest Experience Score. In a few clicks, unlock valuable insights from your guests to drive repeat visitation and grow your business.

Act quickly to turn critics into fans
Enable your team to action feedback quickly on areas that require improvement and prevent critics from giving negative ratings on public review sites. Your swift response can leave a lasting impression and encourage repeat visits.

Guest insights you
can actually use
Run your business based on data, not instinct. Combined with specific experience criteria and booking data, our sentiment analysis tool empowers you to accurately:
- Evaluate the performance of your service team
- Increase staff on days with longer queue times
- Pinpoint areas to enhance value for money
- Improve your facilities & attract more guests

Reach your guests where and when it matters
The GX Score automatically sends guests surveys right after visiting your venue. Your guests' information is pre-loaded, so there’s less to ask – all they have to do is share their experience.

This isn’t any old survey tool…
Actionable Insights
Obtain useful information from your survey responses with specific feedback criteria, booking data integration & daily summaries
Survey Alerts
Receive instant notifications when you receive a negative review to quickly resolve complaints
Trend Updates
Stay in the know with updates on trends, sent straight to your inbox that help uncover areas for improvement.
Data Integration
Integration with booking data means less to do for your guests, better responses & more completed surveys
Start using data to improve your guest experience
Choose to pay month-by-month or save 20% with an annual subscription.
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$ USD
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$ AUD
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£ GBP
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€ EUR
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$ CAD
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$ NZD
Free
20 completed surveysper month
- Automatically send surveys to guests
- Share survey via URL or QR code
- Customize survey colors and your venue's logo
- Incentivize your survey with discounts
- Daily and monthly performance reports
- Responses linked to guest and booking data
- Compare your venues using our HQ feature
- See how guest sentiment performs over time
- Rank and compare booking host performance
- Utilize GX Score data via our API
- Manage survey response status
- Store notes against each response
- Instant alerts on negative responses
Lite
200 completed surveysper month
Billed at: $960/yr
Billed at: $1,320/yr
Billed at: £720/yr
Billed at: €900/yr
Billed at: $1,260/yr
Billed at: $1,380/yr
Billed at: $960 $780/yr
Billed at: $1,320 $1,080/yr
Billed at: £720 £600/yr
Billed at: €900 €720/yr
Billed at: $1,260 $1,020/yr
Billed at: $1,380 $1,140/yr
You save $180 per year!
You save $240 per year!
You save £120 per year!
You save €180 per year!
You save $240 per year!
!You save $240 per year!
- Everything in Free, plus:
- Customize your survey with one additional question
- Direct fans to post on public review sites
- Export data
Pro
500 completed surveysper month
Billed at: $1,620/yr
Billed at: $2,220/yr
Billed at: £1,260/yr
Billed at: €1,500/yr
Billed at: $2,040/yr
Billed at: $2,340/yr
Billed at: $1,620 $1,320/yr
Billed at: $2,220 $1,800/yr
Billed at: £1,260 £1,020/yr
Billed at: €1,500 €1,200/yr
Billed at: $2,040 $1,680/yr
Billed at: $2,340 $1,920/yr
You save $300 per year!
You save $420 per year!
You save £240 per year!
You save €300 per year!
You save $360 per year!
You save $420 per year!
- Everything in Lite
- Customize your survey with unlimited additional questions
Ready to get started?
ROLLER customers
If you’re a ROLLER customer, you can start collecting actionable guest insights for free in just a few clicks:
- Login to your Venue Manager
- Navigate to Guests > GX Score, then click Subscribe now for free.
- Toggle the Auto-send surveys switch, and click save.
That's it! There’s no need to build survey questions, or select whom to send it to – it’s all done for you!
Not a ROLLER customer?
No problem! Leave your details below, and we can chat about using the GX Score with your existing systems.
Frequently asked questions
Similar to an NPS. The GX Score is an aggregate of your guest experience survey responses over a period of time. In simple terms, the higher your score is, the more fans you have! The lower your score is, the more critics you have.
Unlike a Net Promoter Score (NPS) or other survey tools, the GX Score is specifically designed for experience-based businesses and is integrated with your customer booking data. That means with just a few clicks you’ll get powerful insights into guest sentiment across products, sessions, venues, and more. For more information, visit our help center.
The Free plan allows you to use the GX Score with access to 20 survey responses per month, along with our core features.
You will also have unlimited access to the entire Guest Experience Score tool for your first 30 days, which means there will be no limits on responses or the features you can use.
After the 30 days period, you’ll continue to have free access to the Guest Experience Score and you can upgrade at any time to obtain more guest responses and access all the Guest Experience Score features.
The GX score survey covers four categories of the guest experience: Service, Cleanliness & Safety, Facilities, and Value.
Within each category, there are multiple rating factors to further refine responses. Guests will be asked to rate their experience against these categories and rating factors, and their responses will be associated with guest and purchase information to provide you with actionable insights.
You can also gain further insight by asking additional questions, such as "how did you hear about our business?"
No. However, you can select from a list of additional questions if you wish to gain further insights from your guests.
All guest booking and purchase data are seamlessly integrated with the feedback collected by the GX Score, so you'll benefit from the detailed context surrounding your guest's sentiment, making it much easier to determine why they gave you that feedback and what you should do about it.