2026 Attractions Industry Benchmark Report
The intelligence you need to grow in 2026 is here!
ROLLER’s 2026 Attractions Industry Benchmark Report is packed with insights from hundreds of thousands of data points. Inside,
you’ll find stats and infographics that show you where you stand, and strategies to help you fine-tune bookings, repeat visits, marketing, upsells, and much more.
What you’ll learn
- Guest booking and spending behavior: Discover where guests are spending the most money, why mobile optimization is a must, and peak booking times.
- Top-performing revenue streams: See how valuable parties, mobile food and beverage ordering, and memberships are.
- Payment preferences: Explore how digital wallets are one of the most profitable payment types.
- Feature trends: Uncover how tools like guest surveys, digital waivers, online accounts, and gift cards are helping operators elevate experiences.
What you’ll learn
- Guest booking and spending behavior: Discover where guests are spending the most money, why mobile optimization is a must, and peak booking times.
- Top-performing revenue streams: See how valuable parties, mobile food and beverage ordering, and memberships are.
- Payment preferences: Explore how digital wallets are one of the most profitable payment types.
- Feature trends: Uncover how tools like guest surveys, digital waivers, online accounts, and gift cards are helping operators elevate experiences.
45%
of total revenue are coming from online checkouts
33%
of total bookings are coming from online checkouts
Are you making the most of your bookings?
Memberships are a community builder
4.9x
Member visits
1.3x
Non-member visits
4.9x
Member visits
1.3x
Non-member visits
Memberships are a community builder
Mobile F&B orders are 3.3x higher than POS
POS
Get more bite from your F&B
Take benchmarking beyond the report with ROLLER iQ
Take benchmarking beyond the report with ROLLER iQ
Watch the insights in a special webinar with IAAPA
Our very own Field GM, Brett Sheridan, will host an exclusive webinar in collaboration with IAAPA on December 9, 11:00 AM ET. In the session, Brett will uncover the insights from the 2026 Attractions Industry Benchmark Report with guest Bron Launsby (Slick City). Register now to save your place and receive the recording.
Watch the insights in a special webinar with IAAPA
Our very own Field GM, Brett Sheridan, is set to host an exclusive webinar in collaboration with IAAPA on December 9, 11:00 AM ET. In the session, Brett will uncover the insights from the 2026 Attractions Industry Benchmark Report with guest Bron Launsby (Slick City). Register now to save your place and receive a recording.
Unlock industry intelligence and actionable advice
Looking for a competitive edge? ROLLER’s 2026 Attractions Industry Benchmark Report can help you boost conversions, optimize your offering, and enhance guest experiences.
