AI BUILT FOR ATTRACTIONS

AI that works like part of your team

ROLLER iQ is your AI-powered assistant, built specifically for the attractions industry. It turns your venue’s data into instant insights, helping you understand what’s happening in your business and what to do next, without digging through reports.
“It’s friendly. I feel like it provides more prompts or more context, which gives me ideas as well.”
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Megan Bowles
Australian Sports Museum
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UPDATE BOOKINGS INSTANTLY

Take action in moments

Understanding something and being able to act on it are two very different things. iQ closes that gap.

With iQ Actions, you can update bookings, instantly by telling iQ what needs to change. That means you can act in the moment, without stopping what you’re doing or stepping away from the floor.

iQ Actions
SEE HOW YOU COMPARE TO THE INDUSTRY

Benchmarks powered by real attraction data

Because ROLLER powers thousands of venues, iQ can show how your performance compares to industry benchmarks. From bookings and revenue to guest behavior, you can see where you’re ahead, where you’re behind, and where the biggest opportunities lie.
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UNDERSTAND WHAT’S DRIVING YOUR PERFORMANCE

From data to recommendations in moments

Unlike generic AI, iQ is built specifically for attractions. It understands your capacity, guests, events, and business drivers. It puts your own venue data to work, turning it into instant insights and recommendations you can act on right away, without spending hours buried in spreadsheets.
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YOUR ALWAYS-ON, MOBILE FIRST ASSISTANT

Intelligence in your pocket

Running a venue doesn't happen behind a desk. You’re on the move constantly, solving problems, leading your team, and welcoming guests. That’s why iQ goes where you go. Whether you’re on your morning commute, grabbing a coffee, or out on the venue floor, iQ is with you. On mobile or desktop, you’ve always got the insights you need, right when you need them.

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INTELLIGENCE BASED ON YOUR BUSINESS

Instant answers today, smarter decisions for tomorrow

Finding the right numbers can often mean digging through dashboards and reports, taking time you don’t have when you’re running a venue. iQ changes that. It gives you real-time answers, in conversational language, on how your business is performing in the moment, and turns your data into strategic insights and recommendations to help guide future decisions. The result is quick, confident decisions and smarter planning over time.
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GUEST EXPERIENCE TRENDS

Understand how your guests feel, in the moment

iQ surfaces insights from guest surveys in real time, showing how your visitors are feeling today and spotting sentiment trends over time. That means you can quickly identify pain points that need attention or double down on the areas guests love most, making it easier to deliver an experience that keeps guests coming back.
IN APP SUPPORT

Help at your fingertips,right when you need it

With iQ, support comes to you. Your new AI assistant surfaces step-by-step guidance in response to your questions, right inside ROLLER. That means less time hunting for answers, and more time running your venue and delighting guests.
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Make intelligence your competitive edge

With ROLLER, intelligence isn’t an add-on, it’s at the heart of our platform. See how built-in insights, automation, and connected tools can give your venue the edge it deserves.
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