AI that works like part of your team
Trusted by over 3,000 venues worldwide
From data to insights in moments
Intelligence in your pocket
Instant answers today, smarter decisions for tomorrow
Understand how your guests feel, in the moment


Help at your fingertips, right when you need it
Find the solution that works for your venue
Supporting your business every step of the way
Frequently Asked Questions
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ROLLER iQ is built specifically as an AI business assistant for attractions. It uses your venue’s own data, bookings, capacity, guests, events, and business drivers, to surface insights that are tailored and relevant for your venue.
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No. iQ saves you time by surfacing the answers you’d normally spend time finding through reports and dashboards, but you’ll still have full access to those tools when you want to go deeper. Together, they give you both speed and depth.
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iQ uses the same data protections and security standards that apply across the ROLLER platform, including SOC 2 compliance. Your data is only used for your business and is never shared with other venues.
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iQ is available on desktop and mobile for select role permissions. That means decision-makers get the data they need, while other team members can stay focused on their day-to-day.
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iQ is designed to act like your AI-powered business assistant. It can:
- Provide real-time answers on how your business is performing and turns your data into instant insights and recommendations
- Surface guest sentiment from guest surveys
- Guide staff with step-by-step instructions from our Help Center