Roller Rink Membership Ideas: How To Keep Guests Coming Back

Roller skating is back in a big way. From TikTok videos to themed nights out, people are lacing up their skates again, and rink operators have a golden opportunity to ride this wave of nostalgia and fun. Whether you’re opening a new roller rink, managing a thriving venue, or exploring options for expansion, memberships can be the key to turning one-time visitors into lifelong fans.

For guests, memberships are about savings and a sense of belonging. Exclusive perks, easier access, and a sense of community keep people coming back week after week. For operators, memberships provide predictable recurring revenue, stronger loyalty, and higher per-guest spend over time. It’s a win-win that transforms the way you connect with your audience and grow your business.

In this guide, we’ll walk you through how to structure a membership program, promote it effectively, and maximize its impact. 

Why offer a roller skating membership program? 

A strong membership program can be one of the most powerful tools in your toolkit as a rink operator. Instead of relying only on single-visit ticket sales, memberships create a steady, predictable stream of recurring revenue you can count on from one month to the next. That consistency makes it easier to plan ahead, invest in improvements, and grow with confidence.

In fact, rinks that offer memberships see 244% more visits per member compared to non-members. And across the attractions industry, members visit venues 261% more often than casual guests. These figures highlight just how powerful loyalty-driven programs can be in building repeat business and reliable income.

Members don’t just visit more often, they also spend more per visit, and feel more connected to your venue. Families, school groups, and regular skaters see your rink as their place; a community hub where memories are made. Memberships help you stand out from competitors by offering something that casual venues can’t: long-term value and belonging.

Memberships also open the door to new audiences. Fitness enthusiasts looking for a fun alternative to the gym, or locals searching for a positive, social outlet, will see your rink as more than entertainment. By tapping into these motivations, you’re not just filling your sessions, you’re building a loyal, engaged community that grows with you.

What perks should you offer skating members? 

The right perks make memberships feel irresistible while encouraging guests to return again and again. Once you’ve decided to launch your program, the next step is to design perks that truly stand out.

Some popular roller rink membership benefits include:

• Discounts on entry and rentals: A simple but favourite incentive for frequent skaters.
• Free skate nights or member-only events: Create special experiences that make your membership feel rewarding.
• Priority booking for parties and sessions: Give members first choice on high-demand time slots.
• Food and beverage discounts: Encourage guests to stay longer and spend more by having a bite or drink between skates.
• Early access to new attractions or theme nights: Build excitement and give members a “V.I.P.” experience.
• Partner discounts with local businesses: Extend the value of memberships beyond your rink while building community ties.
• Points or rewards for frequent visits: Gamify loyalty to keep engagement high and repeat visits frequent.

By combining financial savings with memorable experiences, you’ll design a membership program that rewards your most loyal skaters and encourages casual visitors to upgrade into long-term fans.

Read more: 10 Membership Benefits Ideas To Attract and Retain More Members

How to structure your roller skating membership program 

Designing the right structure for your membership program is all about balancing guest value with long-term profitability. 

Consider these key elements when designing your roller rink membership tiers:

• Tiered memberships (Basic, Premium, Family, V.I.P.): Offer options that suit casual visitors, dedicated skaters, and families who want to skate together, allowing each group to choose a plan that fits their frequency, budget, and desired perks. 
• Visit limits vs. unlimited skating: Decide whether to cap visits for entry-level tiers or provide unlimited access at higher levels. Offering both can attract a wider range of guests.
• Pricing strategy: Estimate total membership revenue and average per-visit spend, then factor in costs like staffing, utilities, and perks. This helps you set prices that offer clear value to guests while maintaining healthy margins.
• Flexibility: Provide monthly and annual plans to match different budgets and commitment levels.
• Trial memberships or limited-time offers: Encourage new skaters to test the program with short-term or low-cost passes that can convert into long-term memberships.

By combining flexible structures with clear value, you’ll create a program that feels approachable to newcomers while rewarding your most loyal guests. The result is memberships that scale with your business and strengthen your community.

How to promote your rink membership program 

Promotion should be part of every touchpoint, making it easy for skaters to see the value and take action on the spot.

Here are some effective ways to spread the word:

• On-site signage: Place clear, eye-catching signs at ticket counters, skate rental, and café areas where guests are already making purchase decisions.
• Staff training: Equip your team to confidently upsell memberships at checkout. With tools like ROLLER’s skating rink software, upselling can happen seamlessly without adding pressure or extra work.
• Social media promotion: Share engaging posts that spotlight member perks, success stories, or short testimonials from happy skaters.
• Limited-time offers: Use sign-up bonuses—like a free guest pass or discount for the first month—to encourage instant action.
• Member spotlights: Feature a “Member of the Month” to humanize your program, celebrate your community, and make others want to join in.

By consistently showcasing memberships both online and in-venue, you’ll build awareness and momentum that keeps new sign-ups rolling in.

How to retain roller skating members

Getting sign-ups is only half the battle; keeping members engaged and excited ensures they’ll stick around long-term. A strong renewal strategy builds loyalty, strengthens your community, and maximizes lifetime value.

Here are some ways to keep your program fresh and rewarding:

• Refresh perks regularly: Introduce seasonal offers, new events, or exclusive deals to keep membership benefits feeling exciting.
• Reward loyalty milestones: Celebrate anniversaries (like one year of membership) with perks, discounts, or special recognition.
• Host member-only events: Competitions, theme nights, or private skate sessions make members feel valued and part of something special.
• Listen to your members: Regularly gather feedback through automated surveys or casual conversations. Then act on the results to show you’re committed to improving the member experience.
• Celebrate achievements: Highlight member stories or accomplishments in newsletters and social media to showcase your vibrant community.

By consistently adding value and showing appreciation, you’ll turn memberships into long-lasting relationships that grow stronger year after year.

How ROLLER can help you manage roller rink memberships 

Running a membership program shouldn’t add extra complexity to your operations. With ROLLER’s membership software, you can manage everything in one place, making it simple to grow, track, and optimize your program.

Key features include:

• Integrated membership management: Keep all your member details organized and accessible.
• Automated renewals and payments: Save time and reduce churn with seamless recurring billing.
• Data and analytics: Easily track engagement, visits, and spend to understand your members better and fine-tune your offers.
• Connected tools: Link memberships with digital waivers and online bookings for a smooth, guest-friendly experience.

Memberships are a win-win: guests enjoy savings, perks, and a sense of belonging, while rink operators gain loyalty, stronger community ties, and predictable revenue. With ROLLER, you’ll have the tools to bring that vision to life—whether you’re just getting started or scaling to the next level.

Ready to see how memberships could transform your rink? Book a demo with ROLLER today and take the first step toward building a stronger, more engaged skating community.

Read next: The Ultimate Guide to Choosing Roller Skating Rink Software