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Online Checkout

Online Checkout Conversion Optimizations

September 2019

Learn about changes we've implemented for online checkout to improve conversion optimization by removing distractions on payment pages.

We've implemented subtle changes to the Details and Payment pages of online checkout to improve conversion rates and to lay foundation for additional future conversion initiatives such as abandoned cart sequences and automations.

Screen Shot 2019-09-23 at 4.57.22 pm

Namely we've moved the these functions from the Payment to the Details page:

  • Discount code entry
  • Membership id entry
  • Gift card redemption
  • Terms & conditions acceptance

Additionally we've implemented optimizations for payment gateways that are integrated to ROLLER via hosted payment pages.

Find out more

Read our knowledge base articles to find out more about Selling Online