Product Launch
May 2026This May marks a major step forward. Intelligence is now a core part of the ROLLER platform with powerful new capabilities that help you move faster, capture more revenue, and reduce manual work.
Guest Experience Agent Visitor growth
Guest Experience
Agent Visitor growth
Guest Experience Agent answers every guest inquiry, so you can capture more revenue. It handles the questions your team deals with every day, from availability and pricing to party bookings and changes, over phone and chat, 24/7.
Because it’s built directly into ROLLER, it can create and update bookings and capture upsell opportunities in real time. That means more inquiries turn into bookings, while your team stays focused on delivering great in-venue experiences.
ROLLER iQ Smarter operations
iQ just got sharper. Your AI-powered assistant now turns insights into action.
Deep Insights gives you clear answers and a recommended plan, so you can understand what’s happening at your venue, what’s driving it, and where to focus next. Actions enables you to make booking changes in the moment. Simply tell iQ what needs updating and it will take action for you.
Loyalty Repeat visitation Loyalty Repeat visitation
The venues that outperform aren’t just attracting more visitors. They’re bringing guests back more often. ROLLER Loyalty helps turn first-time visitors into repeat guests by giving them a reason to return and rewarding them when they do. With spend-based and milestone-based rewards built into ROLLER, you can drive repeat visits and higher guest spend without adding complexity to your day-to-day operations.
Capital Smarter operations
ROLLER Capital gives you fast access to funding directly inside ROLLER, so you can invest in growth when timing matters. Whether you’re expanding, upgrading, preparing for peak season, or managing cash flow, Capital helps you move forward without the delays and complexity of traditional lending.
And there’s so much more to explore!
At ROLLER, every product enhancement is designed with a bigger purpose in mind: helping operators achieve their most important business goals, from driving growth and guest engagement to improving operational efficiency and scaling with confidence.
That’s why our monthly releases are focused on the business outcomes that matter most. Explore some of the latest enhancements below.
Visitor growth View all features Collapse
- New Channel Management partner: Trip.com
- Price Rules for party packages
- Game-based session passes
- Resource-based pricing
- Flexible discount code scheduling
- Automatic discount code creation
- Discounts for guest segments
- Updated checkout experience
- Custom ticket ID enhancements
- Print discount codes on receipts
- Gift card delivery options
- Reschedule flows in POS
- Edit purchased items in POS
- Capacity View in POS 'ready to start'
- Capacity View in POS 'end booking early'
- Bulk assign custom ticket IDs
- [Coming soon] Salesforce integration
Increase spend View all features Collapse
- Card pre-authorization for tabs
- Select package options in POS
- Secure recurring membership payment updates
- Split tabs
- Stock COGS visibility
- Activities on cashless cards
- Sell and view cashless card usage in POS
- Bulk assign cashless cards
- Merge cashless card balances
- Self-serve stock variation archiving
Repeat visitation View all features Collapse
Scale across venues View all features Collapse
Smarter operations View all features Collapse
- Payment fraud management
- iQ: gift card insights
- iQ: booking & guest data
- iQ: ROLLER Payments data
- iQ: industry benchmarks data
- Flexible fee recognition in reporting
- CashGuard cash recycler at POS
- Self-serve payment disputes
- SmartPay PCI 4.0 Compliance
- Retrieve bookings by ticket ID via API
- Live Chat with support in Venue Manager
- API enhancements
Insights that reveal new opportunities for your venue
Understanding what matters most to your guests starts with knowing what drives their decisions and where opportunities exist to improve their experience.
Our research reports look at guest insights and industry data to help operators identify opportunities for growth, understand how their venue compares across the industry, and uncover what truly drives guest satisfaction and loyalty.
Discover the platform behind the innovation
Explore the platform that’s constantly evolving to help you move faster, capture more opportunities, and run your venue with less manual work.