ROLLER’s 2026 Pulse Report: Insights to fuel your growth strategy
AI is reshaping the way guests discover, choose, and book attractions, but what does it mean for your venue? To find out, we surveyed 1,500 guests across the USA, UK, and Australia on what really matters to them, from how they pick an attraction to what keeps them coming back.
AI-powered booking isn't a future trend, it's something guests are ready for today. Venues that offer it now, and make it easy to use, will have an edge.
ALWAYS AVAILABLE
Don't let missed calls cost you bookings
Every unanswered call is a potential booking lost. A 24/7 AI assistant can handle inquiries around the clock, so guests always get an answer, without adding to your team.
ALWAYS AVAILABLE
Don't let missed calls cost you bookings
Every unanswered call is a potential booking lost. A 24/7 AI assistant can handle inquiries around the clock, so guests always get an answer, without adding to your team.
UNTAPPED MEMBERSHIPS
Give your regulars a reason to commit
They're already coming back on their own. A clear, simple membership offer can turn that repeat behavior into predictable revenue.
LOYALTY MATTERS
When guests are deciding on a venue, a loyalty program tips the balance
When they're choosing between two similar venues, even a simple rewards program can be the deciding factor.
LOYALTY MATTERS
When guests are deciding on a venue, a loyalty program tips the balance
When they're choosing between two similar venues, even a simple rewards program can be the deciding factor.
FIND OUT WHAT YOUR GUESTS REALLY THINK
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