What is ROLLER Capital?

Capital gives eligible venues access to pre-qualified funding directly inside ROLLER. Funding is provided by Adyen and accessed through ROLLER, with offers based on a proactive risk assessment conducted by Adyen based on multiple factors, including your payments processing data in ROLLER Payments.

Why did ROLLER launch Capital?

ROLLER launched Capital to better support the attractions industry and the venues that power it. We know growth often depends on timing, whether that’s preparing for peak periods, investing in new experiences, or expanding to meet demand. By offering access to funding directly inside ROLLER, we want to help venues move forward with confidence, using the data they already generate, and without the friction of traditional funding.

Who is eligible for Capital funding?

Eligibility for Capital is based on multiple factors, including your payments processing data in ROLLER Payments. Venues must be using ROLLER Payments and typically need at least three months of transaction history before being offered pre-qualified funding. Availability may vary by region and country, and not all venues will receive an offer.

Do I have to accept the offer?

No. Viewing your offer doesn’t commit you to anything. You’re in control of whether and when you choose to proceed.

How is my offer determined?

Offers are based on a proactive risk assessment conducted by Adyen based on multiple factors, including your payments processing data in ROLLER Payments.

How much funding can I access?

Funding amounts vary by venue. Offers are based on a proactive risk assessment conducted by Adyen based on multiple factors, including your payments processing data in ROLLER Payments. You’ll see exactly what you’re eligible for directly in ROLLER.

How do repayments work?

ROLLER Capital uses a revenue-based repayment model where repayments are automatically deducted as a fixed percentage of the daily funds your venue receives through ROLLER Payments, before the payout is issued. Because repayments are tied to funds received, repayment amounts adjust with how your business performs day-to-day.

What are the repayment terms?

Repayments are automatically deducted as a fixed percentage of the daily funds your venue receives through ROLLER Payments, before the payout is issued, so they adjust based on how your business performs. Before you accept an offer, you’ll see all repayment details clearly upfront in ROLLER, including how repayments work, what to expect day to day, and your total repayment amount. You can review everything first and decide if you want to proceed.

Who can see and accept a Capital offer?

Capital offers are shown to the Account Owner of your ROLLER account. Only this Account Owner can view a pre-qualified offer and choose whether to accept it. If you’re not seeing an offer and expect to, we recommend checking your ROLLER roles and permissions.

How do Capital offers work for HQ accounts and franchises?

Capital offers are pre-qualified at the venue level because each ROLLER Payments account is linked one-to-one with a venue, and offers are generated based on the transaction data linked to that specific venue. As a result, Capital offers for HQ managed venues can’t currently be viewed from the HQ account.

Is this the same as a traditional loan?

ROLLER Capital is a form of revenue-based financing built directly into your ROLLER account, sometimes called embedded finance or embedded lending. Unlike a traditional loan, ROLLER Capital is designed to reduce some of the friction of traditional funding. Offers are pre-qualified using multiple eligibility factors, including your payment processing data in ROLLER Payments, helping streamline the application process and support quicker access to funding. Repayments are aligned to your revenue and are always visible within your ROLLER account.

Who provides the funding?

Funding is provided by Adyen, the global payments partner behind ROLLER Capital.

What happens if my sales change?

Repayments adjust automatically based on your business performance, because they are calculated as a fixed percentage of the funds your venue receives through ROLLER Payments. This means repayment amounts naturally increase during busier periods and decrease during quieter periods.

Why don’t I see an offer yet?

Not all venues are eligible right away. Offers are pre-qualified using a range of eligibility factors, including your payment processing data in ROLLER Payments. Venues also need a minimum of three months of transaction history before an offer can be generated. If you don’t see an offer yet, you may become eligible in the future.

What is revenue-based financing?

Revenue-based financing is a funding model where repayments are tied to your revenue rather than fixed monthly installments. With ROLLER Capital, repayments are calculated as a fixed percentage of your daily payments, so they increase during busier periods and decrease during quieter ones.

FUNDING TO HELP YOUR ATTRACTION GROW

Capital, fast and flexible funding built for attractions

ROLLER Capital gives you fast access to funding directly inside ROLLER, so you can invest in growth when timing matters. Whether you’re expanding, upgrading, preparing for peak season, or managing cash flow, Capital helps you move forward without the delays and complexity of traditional lending.

Most customers are approved in minutes, with funds available as soon as the next business day.

Trusted by over 3,000 venues worldwide

SUPPORT GROWTH WHEN OPPORTUNITIES ARISE

Act when the moment is right

Running an attraction means balancing long-term growth with day-to-day realities. Opportunities don’t always arrive on schedule, and traditional funding doesn't always keep pace. ROLLER Capital supports everyday growth decisions:

Expanding with a new venue or attraction
Preparing for peak periods
Investing in upgrades
Managing seasonal cash flow

When the window to act is short, Capital helps remove friction so you can focus on running your venue.

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FAST ACCESS

Move quickly when it matters

Your offer is pre-qualified using a range of eligibility factors, like your payment processing data in ROLLER Payments. This reflects what your business can support.

You can then decide if and when to proceed, without lengthy applications or waiting periods.

"We got the email announcement on Sunday and applied around 10 o'clock Monday morning. We were almost immediately accepted and the funds were in our account by Thursday."

Elena Kaljian

Co-owner, Art Play Cafe

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TRANSPARENT, REVENUE-BASED REPAYMENTS

Aligned to how your venue performs

Repayments are transparent and adjust to how your business performs day-to-day, calculated as a fixed percentage of your daily payments processed. Your balance and repayment progress are always visible in ROLLER.

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IMPORTANT INFORMATION

Capital is provided by Adyen N.V. and its affiliates.

The availability, terms, and regulatory status of ROLLER Capital vary by market:

United States
Loans are issued by Adyen N.V. San Francisco Branch and are subject to credit approval.

United Kingdom
Capital is provided by Adyen N.V. London Branch. Loans provided by Adyen do not qualify as regulated credit agreements under the Consumer Credit Act.

Canada
Capital is provided by Adyen Canada Ltd.

Australia
Adyen Capital is provided by Adyen Australia Pty Limited ABN 55 162 682 411. Adyen Capital is offered exclusively for business purposes and not for any personal, domestic or household use. Minimum qualifications and eligibility may change from time to time. Adyen reserves the right to withhold Adyen Capital from users who do not meet minimum qualifications.

European Union
Capital is provided by Adyen N.V. The rate charged for Capital is fixed.

By accessing ROLLER Capital, you agree to the full Terms of Service. Customers are encouraged to review the Terms of Service linked from the Capital page within ROLLER before applying.