Capital, fast and flexible funding built for attractions

Capital gives eligible venues access to pre-qualified funding directly inside ROLLER. Funding is provided by Adyen and accessed through ROLLER, with offers based on a proactive risk assessment conducted by Adyen based on multiple factors, including your payments processing data in ROLLER Payments.

ROLLER launched Capital to better support the attractions industry and the venues that power it. We know growth often depends on timing, whether that’s preparing for peak periods, investing in new experiences, or expanding to meet demand.

By offering access to funding directly inside ROLLER, we want to help venues move forward with confidence, using the data they already generate, and without the friction of traditional funding.

Eligibility for Capital is based on multiple factors, including your payments processing data in ROLLER Payments. Venues must be using ROLLER Payments and typically need at least three months of transaction history before being offered pre-qualified funding.

Availability may vary by region and country, and not all venues will receive an offer.

No. Viewing your offer doesn’t commit you to anything. You’re in control of whether and when you choose to proceed.

Offers are based on a proactive risk assessment conducted by Adyen based on multiple factors, including your payments processing data in ROLLER Payments.

Funding amounts vary by venue. Offers are based on a proactive risk assessment conducted by Adyen based on multiple factors, including your payments processing data in ROLLER Payments. You’ll see exactly what you’re eligible for directly in ROLLER.

ROLLER Capital uses a revenue-based repayment model where repayments are automatically deducted as a fixed percentage of the daily funds your venue receives through ROLLER Payments, before the payout is issued.

Because repayments are tied to funds received, repayment amounts adjust with how your business performs day-to-day.

Repayments are automatically deducted as a fixed percentage of the daily funds your venue receives through ROLLER Payments, before the payout is issued, so they adjust based on how your business performs.

Before you accept an offer, you’ll see all repayment details clearly upfront in ROLLER, including how repayments work, what to expect day to day, and your total repayment amount. You can review everything first and decide if you want to proceed.

Capital offers are shown to the Account Owner of your ROLLER account. Only this Account Owner can view a pre-qualified offer and choose whether to accept it.

If you’re not seeing an offer and expect to, we recommend checking your ROLLER roles and permissions.

Capital offers are pre-qualified at the venue level because each ROLLER Payments account is linked one-to-one with a venue, and offers are generated based on the transaction data linked to that specific venue. As a result, Capital offers for HQ managed venues can’t currently be viewed from the HQ account.

ROLLER Capital is a form of revenue-based financing built directly into your ROLLER account, sometimes called embedded finance or embedded lending. Unlike a traditional loan, ROLLER Capital is designed to reduce some of the friction of traditional funding. Offers are pre-qualified using multiple eligibility factors, including your payment processing data in ROLLER Payments, helping streamline the application process and support quicker access to funding. Repayments are aligned to your revenue and are always visible within your ROLLER account.

Funding is provided by Adyen, the global payments partner behind ROLLER Capital.

Repayments adjust automatically based on your business performance, because they are calculated as a fixed percentage of the funds your venue receives through ROLLER Payments.

This means repayment amounts naturally increase during busier periods and decrease during quieter periods.

Not all venues are eligible right away. Offers are pre-qualified using a range of eligibility factors, including your payment processing data in ROLLER Payments.

Venues also need a minimum of three months of transaction history before an offer can be generated. If you don’t see an offer yet, you may become eligible in the future.

Revenue-based financing is a funding model where repayments are tied to your revenue rather than fixed monthly installments. With ROLLER Capital, repayments are calculated as a fixed percentage of your daily payments, so they increase during busier periods and decrease during quieter ones.