What is channel management software?

Channel management software helps venues manage and optimize their distribution channels. It allows you to connect and sync multiple sales channels, such as online booking platforms and third-party marketplaces, helping you boost your brand profile and maximize sales.

What is an example of channel management?

An example of channel management is ROLLER's integration with Groupon. This integration allows you to sell your products directly on Groupon, helping you maximize ticket sales. It automates the redemption process so that you can check in Groupon guests quickly and reduce administrative effort for staff.

How is Channel Management different from listing separately on OTAs?

When you list directly, you have to update each platform separately: availability, pricing, schedules, and capacity. That’s time-consuming, prone to errors, and risks double bookings. Channel Management syncs everything automatically in real time, so your listings are accurate across all platforms.

Which channels can I connect with?

You can connect with leading OTAs like Viator, GetYourGuide, Klook, and Tiqets, as well as Google Things to do and Groupon. View all of our OTA partners. Reseller Portal is now in early access, giving hotels, tour operators, and travel agents their own branded portal to browse and book directly from your live inventory.

Will bookings from OTAs show up in ROLLER?

Yes. All bookings flow directly into ROLLER, keeping your inventory accurate and your reports up to date. That means no re-entering data, no missed sales, and a single view of channel performance.

How does Channel Management help protect my margins?

By centralising bookings, you get a clear picture of which channels deliver the most value. This helps you focus your distribution on the platforms that generate profitable bookings and avoid wasting effort on those that don’t.

Can I choose which channels to use?

Absolutely. You have full control over which integrations are switched on, so you can adapt your distribution mix depending on seasonality, demand, or business goals.

How much admin time does it save?

Venues using Channel Management tell us it takes away hours of manual updates every week. Instead of managing multiple systems, you update once in ROLLER, giving your team more time to focus on guests.

Does it cost extra to use Channel Management?

There are no API usage charges for Channel Management. Google Things to do is included as part of your subscription plan, while access to OTA integrations is available via the Advanced Channel Management add-on. Speak to our team for more details on pricing and setup.

CHANNEL MANAGEMENT SOFTWARE

Get discovered where guests are searching

Q: What is the Reseller Portal and how is it different from OTAs?

OTAs connect you with consumers searching for experiences online. Reseller Portal is a B2B channel - it gives hotels, tour operators, travel agents, and concierge services their own branded portal to browse your live inventory and make bookings on behalf of their guests, on consignment. Every booking flows into ROLLER automatically, with no spreadsheets or manual allocations needed.

Guests don't always book on your website. Channel Management connects them to the platforms they already trust to search and book, from Online Travel Agents like Viator and GetYourGuide, to B2B resellers like travel agents and tour operators. Your listings, availability, and pricing stay in sync, with no manual work for your team.

Trusted by over 3,500+ venues worldwide

ONLINE TRAVEL AGENTS

Reach out-of-town visitors where they like to book

Visitors and tourists rely on OTAs like Viator, and GetYourGuide to research, and book. Channel Management keeps your listings accurate across these platforms by syncing pricing, capacity, and availability automatically. No double bookings, no manual updates, just more visibility and a single view of performance.

"We're starting to turn down requests to advertise on third-party platforms unless they're willing to integrate with ROLLER. Managing everything from one place makes it easier for our team and our guests."

Candace Howell

Marketing Manager, SkyWheel Attractions Myrtle Beach

Get a demo

RESELLER PORTAL

Open a new B2B distribution channel

Hotels, tour operators, travel agents, and concierge services already recommend and sell local experiences to their guests. Until now, managing those relationships has meant operators juggling spreadsheets, emails, and manual allocations. Reseller Portal gives businesses their own branded portal to browse your live inventory and make bookings directly, on consignment, with every booking flowing into ROLLER automatically.

Request early access

reseller-portal-partner-list-bookings-balances-1

GOOGLE THINGS TO DO

Turn Google searches into bookings

People looking for an attraction don’t always start on your website, they’re searching on Google. With Channel Management, your experiences appear in Google Things to do with live pricing and accurate details, keeping you visible where guests are searching without adding extra work for your team.

Get a demo

GROUPON INTEGRATION

Reach value-seeking guests with Groupon

Groupon connects you with cost-conscious guests who are actively searching for deals and discounts. Our integration means bookings flow seamlessly into your ROLLER account, helping you fill capacity, attract new audiences, and avoid overbooking.

“The onsite team didn't even know we were using Groupon because the process was so seamless. It’s much more streamlined, so it’s a less clunky experience for the guests, which is much easier for the team.”

Jen Rice

WhoaZone

Learn more

WHY CHANNEL MANAGEMENT

One place to manage them all

Channel Management centralizes bookings so your inventory stays accurate and reports streamlined. With a clear view of all your partners, you can focus on the platforms that deliver the most value, protect margins, and grow bookings, all while reaching guests with less admin.

Get a demo