What technology is used at theme and amusement parks?

Theme and amusement parks incorporate multiple tools to elevate guest experiences and streamline operations. These include RFID and NFC for contactless access and payments, mobile apps with real-time information and virtual queues, VR and AR for immersive attractions, queue management systems for efficient ride access, and biometric systems for secure entry. Digital signage guides guests, while online booking, POS systems, and data analytics enhance convenience and efficiency. These technologies collectively contribute to a seamless, safe, and enjoyable visit for park guests.

What should operators look for in amusement park software?

Operators should seek comprehensive features in amusement park software, including online ticketing and reservations, point-of-sale (POS) capabilities, queue management tools, and guest engagement features like mobile apps and virtual queuing. The software should offer customization options to align with the park's branding and operations, and integration capabilities for smooth interaction with other systems. Advanced reporting and analytics tools provide insights into attendance, guest preferences, and revenue trends. Furthermore, prioritize a user-friendly interface, scalability to accommodate growth, and robust security measures to ensure a seamless and secure guest experience.

How can memberships help drive repeat visitation?

Memberships can be crucial in fostering repeat visitation by offering guests added value and incentives. With exclusive perks like discounted entry, priority access to attractions, and special events, memberships encourage guests to return for more enjoyable experiences. By creating a sense of belonging and rewarding loyalty, memberships strengthen the connection between visitors and the amusement park, motivating them to visit frequently. This sustained engagement increases revenue and helps build a loyal and dedicated customer base that contributes to the park's long-term success.

How can I evaluate how happy guests are with their experience at my amusement park?

Evaluating guest satisfaction at your amusement park involves multiple strategies. Collecting direct feedback can provide insights into their experiences. Monitoring online reviews and social media mentions helps gauge public sentiment. Analyzing data on guest behavior, such as repeat visits and spending patterns, offers indicators of satisfaction. By combining these approaches, you can gain a comprehensive understanding of guest satisfaction levels and make informed improvements to enhance their experiences.

Streamlined Amusement & Theme Park Management Software

Trusted by over 2,000 venues worldwide

Lost Island reduced chargebacks by 92% with ROLLER Payments

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Kryal Castle increased ticket sales by 25% with ROLLER

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Maximize revenue, minimize queues

Boost ticket sales and avoid queues at the point of sale with our easy-to-use theme park ticketing software with online booking capabilities. From one-off entry passes to season passes to party packages, your guests can complete their purchase in just a few clicks.

Increase spend per visit with upsells and add-ons

Make your guests’ visit unforgettable by offering additional experiences and products, like special rides, arcade games, and souvenirs. Plus ROLLER makes it easy to configure your F&B options, ensuring you can meet guest demand and increase average spend.

Impress your guests with flexible software

We know you need to stay on top of trends to grow interstate and international ticket sales. Whether you’re adding a new theme based on a popular film franchise or upgrading your attractions to keep up with the competition, ROLLER gives you the flexibility to evolve your product offering over time.

Effortlessly target guests with a flexible CRM

ROLLER provides insights into both local and destination guests, enabling targeted promotions or season pass offers. Utilize our advanced segmentation tools and email marketing to craft personalized offers for various guest groups, boosting sales and encouraging repeat visits.

ALVARADO INTEGRATION

No one likes to spend their time waiting in line

ROLLER integrates with Alvarado access gates to help you relieve pressure on staff and automatically manage the flow of guests into your venue. Rather than having staff scan and redeem tickets, guests can enter your venue by scanning their ticket or RFID wristband at an access gate.

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REPORTING AND ANALYTICS

Turn insight into impact with Analytics

Leverage our built-in business intelligence tool to track key performance indicators such as revenue, guest purchasing patterns, and membership program performance—directly from your ROLLER account. Our visual dashboards provide clear insights into areas of success and opportunities for improvement, enabling you to accelerate growth.

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ROLLER's Amusement & Theme Park Software

Modern, cloud-based solution
Robust system for growing venues
Integrable solution with an open API
Powerful features and integrations for amusement parks
Digital solution that makes selling online easy
Experienced product team who prioritizes innovation
Approachable for guests and staff alike, with 24/7 global support

Other Software

Clunky, dated, server-based solution
Entry-level solution with limited functionality
Difficult to use, disjointed connection between systems
Missing features that amusement parks need, like guest feedback tools
Time-consuming and manual in-house solution
Small team with limited resources promises things they can’t deliver
Complex solution with restricted support

DIGITAL WAIVER SOFTWARE

Capture more guest data with digital waivers

Collect waiver data from your guests so you can target them with marketing campaigns to encourage them to visit again or upgrade to a season pass.

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: Theme and amusement parks incorporate multiple tools to elevate guest experiences and streamline operations. These include RFID and NFC for contactless access and payments, mobile apps with real-time information and virtual queues, VR and AR for immersive attractions, queue management systems for efficient ride access, and biometric systems for secure entry. Digital signage guides guests, while online booking, POS systems, and data analytics enhance convenience and efficiency. These technologies collectively contribute to a seamless, safe, and enjoyable visit for park guests.
: Operators should seek comprehensive features in amusement park software, including online ticketing and reservations, point-of-sale (POS) capabilities, queue management tools, and guest engagement features like mobile apps and virtual queuing. The software should offer customization options to align with the park's branding and operations, and integration capabilities for smooth interaction with other systems. Advanced reporting and analytics tools provide insights into attendance, guest preferences, and revenue trends. Furthermore, prioritize a user-friendly interface, scalability to accommodate growth, and robust security measures to ensure a seamless and secure guest experience.
: Memberships can be crucial in fostering repeat visitation by offering guests added value and incentives. With exclusive perks like discounted entry, priority access to attractions, and special events, memberships encourage guests to return for more enjoyable experiences. By creating a sense of belonging and rewarding loyalty, memberships strengthen the connection between visitors and the amusement park, motivating them to visit frequently. This sustained engagement increases revenue and helps build a loyal and dedicated customer base that contributes to the park's long-term success.
: Evaluating guest satisfaction at your amusement park involves multiple strategies. Collecting direct feedback can provide insights into their experiences. Monitoring online reviews and social media mentions helps gauge public sentiment. Analyzing data on guest behavior, such as repeat visits and spending patterns, offers indicators of satisfaction. By combining these approaches, you can gain a comprehensive understanding of guest satisfaction levels and make informed improvements to enhance their experiences.

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