IAAPA Expo 2025 is the biggest week of the year for the global attractions industry and the countdown is officially on. From November 18–21, the Orange County Convention Center in Orlando, Florida, will host thousands of attractions operators and innovators exploring what’s next for this incredible industry.
If you’re heading to Orlando, this guide will help you plan your week, make the most of the show, and find the ROLLER team on the floor. Whether you are attending for the first time or returning with a full agenda, IAAPA is the perfect place to connect with peers, learn from experts, and get hands-on with the tools that can transform your venue. Here’s everything you need to know before you go.
Don’t miss ROLLER at booth #3047
If you want to see a modern venue management platform in action, make Booth #3047 your first stop.
Throughout the week, our team will be running live demos and conversations focused on how to streamline operations, boost revenue, and create memorable guest experiences. You’ll be able to see how our platform combines power with simplicity, from online checkout and POS to analytics, memberships, and automated guest feedback.
Booth: #3047
Dates: November 18–21, 2025
Hours: Daily from 10:00 AM–6:00 PM
Join us for customer happy hours
And because IAAPA is as much about connection as it is about demos, we’re also hosting daily customer-only happy hours at Booth #3047 from 4:00–6:00 PM on Tuesday, Wednesday, and Thursday. If you’re a ROLLER customer, swing by to grab a drink, connect with the team, and meet other operators.
2026 Attractions Industry Benchmark Report
We’re unveiling our second annual Attractions Industry Benchmark Report at IAAPA, and you can be among the first to hear the highlights. This year’s report reveals how venues are performing across key metrics and where operators are finding momentum through smarter processes, better guest journeys, and data-informed decisions.
Session: 2026 Benchmarks Revealed: The Intelligence Playbook for Attractions
When: Wednesday, November 19, 2025, 2:10–2:30 PM
Where: Innovation Stage | S230BC
Speakers: ROLLER Field GM Brett Sheridan and a leading operator
In 20 minutes, you’ll get a concise download of what’s changed since last year’s report, what to watch in 2026, and practical strategies you can apply immediately—whether that’s improving loyalty, increasing per-cap spending, or reducing operational friction.
You can also pre-register for your free copy of the 2026 Benchmark Report.
Your IAAPA survival guide: plan like a pro
A little preparation goes a long way at an event of this size. Here are a few tried-and-true tips from our team.
Map your week before you land
Review the show agenda, pick the education sessions that align with your goals, and slot in booth visits you don’t want to miss.
Set realistic daily goals
The show floor is massive. Choose two or three priorities per day (such as “evaluate ticketing options,” “find a new F&B partner,” or “attend two sessions”) and give yourself buffer time between commitments.
Use the event app
In the IAAPA Connect+ official app, you can create a personalized schedule, bookmark sessions and booths, and use an interactive map. The app also makes it easier to message other attendees and schedule meetings before, during, and after the expo.
Block time for follow-ups
If you meet a vendor or operator you want to reconnect with, ask for a 10-minute follow-up later in the week or shortly after the show. Quick debriefs help turn conversations into action.
Don’t forget your #IAAPAshoes
Veterans know this one well: comfortable shoes are non-negotiable. You will be on your feet for hours and can easily log double-digit miles in a day. Consider rotating footwear across the week so you are not putting pressure on the same spots every day. If you’re demoing equipment or walking outdoor areas, bring socks and blister prevention just in case. Your future self will thank you.
Make the most of IAAPA: beyond the booth
IAAPA is more than a trade show, it’s a week-long opportunity to learn from peers, swap ideas, and stress-test your plans for the year ahead. Here are a few ways to get the most value out of your badge.
- Network with intention. Introduce yourself in sessions, join roundtables, and ask speakers for one actionable takeaway. If you are attending with colleagues, divide and conquer so you cover more ground and compare notes at the end of the day.
- Explore new technology hands-on. From mobile check-in and dynamic ticketing to analytics and guest feedback, look for solutions that remove friction for your team and your visitors.
- Balance inspiration with execution. It is easy to get swept up in big ideas. Capture three to five concrete actions to test when you return home, assign an owner for each, and set a simple success metric.
Partner spotlight
The attractions ecosystem is built on collaboration, and we are proud to work alongside partners who help operators deliver better guest experiences and stronger business outcomes. While you plan your route, add a few partner stops to your list. You’ll get a more complete view of what is possible when systems work well together.
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Partner name
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Booth #
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What they do
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Admit One Products
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4664
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Provider of custom and stock event admission products, RFID solutions, and promotional materials.
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Airparx
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4086
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Designs, manufactures, and installs custom adventure parks, trampoline parks, and interactive play attractions.
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Alvarado
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4647
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Secure entry control systems including turnstiles and gates to efficiently manage guest flow.
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Amusement Connect
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317
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Cashless game card systems that optimize the player experience and improve operational efficiency.
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Attractions.io
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4247
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Mobile app solutions with digital maps, personalization, and real-time analytics for attractions.
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Galaxy Multi Rides
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5174
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Global leader in interactive amusement rides and multi-attraction systems for high-energy guest experiences.
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Haas & Wilkerson
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4421
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Specialized insurance solutions for the amusement and recreation industries.
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Intelliplay
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7340
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Smart gamification platform that drives revenue and guest engagement through interactive experiences.
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Intercard
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2206
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Cashless technology systems for entertainment centers that help boost spending and revenue.
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New Vue Solutions
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4650
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Provides dashboards and analytics that offer real-time visitor insights for better decision-making.
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Patch Retention
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7630
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Texting, email, and automation solutions for attraction venues, increasing customer lifetime value through personalized and targeted interactions.
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TrainerTainment
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4356
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Premier coaching to help FECs and attractions grow through strategic sales, leadership, and guest experience training.
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VLocker
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4642
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Secure electronic locker solutions providing convenient storage and seamless guest access.
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Workforce.com
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949
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All-in-one workforce management system for scheduling, time, attendance, payroll, and forecasting.
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What to pack: a practical checklist
Florida weather in November can be unpredictable, so it’s always a good idea to check the forecast before you pack. Inside the convention center, you can also expect strong air conditioning, so bring a warm layer or sweater along to the expo.
- Comfortable footwear, plus a backup pair
- Light layers for air-conditioned rooms
- Water bottle and quick snacks
- Portable charger and charging cables
- Business cards or a digital contact-sharing app
- A simple note-taking system (app or notebook) and a to-do list of your goals for the week
- Any must-have demo materials or documentation
- Travel logistics: confirm your badge pickup plan and transit time to the convention center
See you in Orlando!
IAAPA Expo is where ideas turn into plans and plans turn into progress. This year promises to be bigger than ever, and we’re thrilled to be part of it. From hands-on demos to unveiling the 2026 Attractions Industry Benchmark Report, we can’t wait to share insights and solutions designed to help you streamline operations, increase revenue and delight guests.
We’ll also be revealing something new at IAAPA in an exciting announcement. Stay tuned, and be sure to stop by Booth #3047 to be among the first to hear it.
Mark your calendar, pack your IAAPA shoes, and get ready for an unforgettable week. We’ll see you in Orlando!
