DATA, TRENDS, AND STRATEGIES
2026 Attractions Industry Benchmark Report
ROLLER’s 2026 Attractions Industry Benchmark Report is nearly here!
This year’s report draws on hundreds of thousands of data points from venues worldwide to give you a clear picture of where the industry stands today, and where it’s headed. Learn how your business compares against industry benchmarks and gain practical insights you can put into action immediately.
COMPREHENSIVE INSIGHTS
What you’ll learn
In the 2026 Attractions Industry Benchmark Report, you’ll find insights about:
- Guest booking trends: How guests are booking, which channels they prefer, and the rise of mobile adoption.
- Guest spending behavior: The factors that are driving higher basket sizes and per-guest spend.
- Top revenue streams: Why memberships, group bookings, and parties are leading the way in loyalty and growth.
- Modern payment options: How digital wallets, buy-now-pay-later, and other flexible payment methods are reshaping guest satisfaction and spend.
- Top features: The tools (like digital waivers, online accounts, and gift cards) that help operators streamline operations and elevate the guest experience. and guest satisfaction.
TURN 2026 INTO YOUR MOST SUCCESSFUL YEAR YET
Unlock insights and actionable advice
Gain a competitive edge with ROLLER’s 2026 Attractions Industry Benchmark Report. Whether you want to boost conversions, optimize mobile checkouts, or enhance your guest experience, this report will equip you with the insights you need to succeed.
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