TURNING EVERYDAY MOMENTS INTO LIFELONG MEMORIES
Thank you for another incredible year
Join ROLLER as we look back at all the highlights from 2024, starting with a very special video that pays tribute to our amazing community.
Features we launched this year
Our team have been hard at work building new features and enhancements that help venues thrive. We couldn't have done it without feedback and insights from our community, which helped us to create the tools they need!
January
Activity Center
February
Online accounts
February
Checkout
add-ons
March
Mobile food and beverage
March
HQ schedules
April
Analytics
April
Workforce.com integration
May
Amusement Connect integration
June
Fresh KDS
integration
integration
July
Stored payment methods
July
New
waiver app
August
Waiver reminders
October
Booking reminders
November
New Analytics dashboards
November
Sessions
after midnight
November
Party guest list
2024 BY THE NUMBERS
Congrats to our community for another incredible year of growth
With over 109 million experiences facilitated, 76 million transactions completed, and 44 million waivers signed, 2024 was an incredible year for our customers, and their guests. Take a look at some of the impressive data-backed highlights from 2024.
PEOPLE OF ROLLER
Team milestones
ROLLER employees from all over come together to obsess about customer success, keep it real, and make it happen each and every day. We're thrilled with everything our amazing team accomplished in 2024, and we're looking forward to another incredible year together in 2025.
CUSTOMER STORIES
Hear from our happy customers
Our customers achieved some incredible things in 2024.
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ROLLER's HQ account is one of the biggest benefits for multi-location parks moving to ROLLER. It saves so much time creating and editing products across locations and ensures guests have a consistent experience with our brand.Philip ShoffnerVP of Internal Operations, Alpha Group
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We're definitely saving money. Our enterprise license with ROLLER is less than what we were paying before for all the other systems combined.Jon ShawController, RIVERSPORT
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Before Analytics, we had to download Excel files to do our reporting, which took up so much time. With Analytics, ROLLER has some of the best reporting of all booking systems because you have everything you need in a few clicks.Marvin ReuterOwner, Mining Adventure World
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ROLLER’s new online accounts feature is phenomenal. Our guests have the flexibility to edit their bookings when it suits them, rather than having to get in touch with our call center.Jake CunninghamGroup Digital Marketing Manager, TreeClimb
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ROLLER Payments lets us have a single view of customers and their transaction history across all of our sales channels, in-house and online.Sam PoucherHead of IT, Scenic World
INDUSTRY AWARDS
We're honored to have been recognized by the industry
In 2024, ROLLER's company culture was celebrated with our certification as a Great Place to Work® for the second year in a row. We were also featured for the second time on the AFR Fast Global list, which recognizes companies achieving remarkable international growth. Thanks to everyone who made this possible!
ROLLER ANALYTICS
An industry-first partnership with Google Cloud BigQuery
We launched Analytics, our new business intelligence tool that helps customers grow their business by providing actionable insights into venue performance.
DATA, TRENDS, AND STRATEGIES
2025 Attractions Industries Benchmark Report
Discover new strategies and turn data into growth with our inaugural benchmark report! This data-filled guide will help you uncover strategies and plan for success in the new year.
DATA, TRENDS, AND STRATEGIES
2025 Attractions Industry Benchmark Report
Discover new strategies and turn data into growth with our inaugural benchmark report! This data-filled guide will help you uncover strategies and plan for success in the new year.
Events
An eventful year
The ROLLER team had a blast at all of the industry events we attended this year – we also had the honor of taking home best booth awards at both RSA and WWA.
We can't wait to see more customers and partners at events in 2025!
We can't wait to see more customers and partners at events in 2025!