How Adventure World Oberhausen Doubled Revenue and Streamlined Operations with ROLLER

Key Result #1

Online bookings driving 80% of revenue.

Key Result #2

€50–100 in additional revenue per day.

Key Result #3

Operating on a system that will grow and expand with business.

For Adventure World Oberhausen, delivering a seamless guest experience while managing a complex operation was becoming increasingly difficult. With multiple systems in place and limited visibility into customer behavior, the team knew they needed a smarter, more connected solution.

“We didn’t just want another booking tool,” Tim Fritz, Marketing and IT lead explains. “We needed one system that brings everything together: marketing, backend operations, and checkout. Before ROLLER, everything was split.”

The challenge: disconnected systems

Before ROLLER, Adventure World relied on two different systems, Regiondo and Bookingkit. What seemed manageable at first quickly became operationally draining.

“Bookingkit’s support was poor, and the integrations were clunky,” Tim explains. “We had different systems for different tasks. Nothing was really connected.”

Tim Fritz

Marketing and IT lead, Adventure World

Capacity management was particularly complicated. “We had to split capacities across products and systems,” Tim says. “That created mistakes and extra work.”

The team was juggling backend tools, point of sale software, reporting platforms, and marketing tools separately. Training staff required explaining multiple workflows. Even simple pricing strategies were harder than they should have been.

“Our goal was to reduce manual processes,” Tim shares. “Too much time was going into managing systems instead of improving the business.”

The solution: one connected system

In April 2024, Adventure World transitioned to ROLLER, replacing its fragmented setup with a single, easy-to-use platform.

“With ROLLER, backend management and POS are fully connected,” Tim explains. “We set up products once, and everything works seamlessly.”

Today, the team manages online bookings, point of sale, payments, pricing rules, analytics, and guest feedback—all in one place. Four backend staff oversee operations, while 10–15 team members use the POS, fully aligned within the same system.

“It takes about 30 minutes to train someone,” Tim says. “Before, you had to explain multiple systems. Now it’s simple.”

Tim Fritz

Marketing and IT lead, Adventure World

The operational impact was immediate: Fewer clicks, fewer manual processes, and clearer workflows reduced complexity across the business.

“ROLLER reduced the number of clicks for almost every task. It just feels intuitive, for both staff and for guests.”

The results: revenue growth and smarter pricing

Since implementing ROLLER, Adventure World has seen significant financial impact, including annual revenue growth and measurable operational gains.

“At first, it looked like an extra cost,” Tim admits. “But in reality, it saves time for staff and management, simplifies setup, and improves communication with customers. That’s where the real value is.”

Tim estimates the efficiency gains alone generate additional daily revenue.

“We estimate we’re generating an extra €50 to €100 per day just from saving time and improving workflows,” Tim notes. “That’s real ROI.”

Tim Fritz

Marketing and IT lead, Adventure World

Pricing has become a key growth lever. “We’re using early bird price rules to encourage off-peak visits and manage capacity,” Tim says. The pricing strategy also intentionally drives online bookings.

“We offer slightly lower prices online than on-site,” Tim explains. “That helps us plan staffing and capacity better.” Today, online bookings dominate the business.

“80% of revenue comes from online bookings,” Tim says. “Knowing how many guests we have visiting day to day helps us staff appropriately, so we ask everyone who calls in to book online.”

Tim Fritz

Marketing and IT lead, Adventure World

Actionable customer insights that drive repeat visits

With ROLLER’s Google Analytics integration and Pixel tracking, Adventure World gained clearer visibility into customer behavior.

“We’re able to segment customers and put them into different retargeting campaigns on social platforms to encourage repeat visits,” Tim explains.

The team regularly exports data to refine segmentation and marketing messaging. “We download the data, segment customers, and retarget them,” Tim says. “It helps us maximize our marketing spend and bring guests back.”

This insight-driven approach allows Adventure World to continuously optimize campaigns and pricing strategies.

Proactive reputation management

Adventure World uses ROLLER’s guest surveys and Guest Experience (GX) score to monitor feedback and address issues internally before they escalate publicly.

“We review negative feedback immediately. If there’s an issue with staff performance, we address it with the staff member who was working at the time.”

Tim Fritz

Marketing and IT lead, Adventure World

Tim and team also use the GX score to address any concerns with wait times in the venue.

Why ROLLER?

For Tim, the value of ROLLER goes beyond features.

“For us, it was about simplifying everything,” he says. “Now we save time, increase revenue, and make smarter decisions every day.”

Tim Fritz

Marketing and IT lead, Adventure World

The combination of usability, integrations, dynamic pricing, marketing visibility, and responsive support made the difference.

“Switching to ROLLER was the right move,” Tim says

He now regularly recommends ROLLER to other franchise owners looking to scale.

Advice to other operators

Tim’s advice is straightforward: “Don’t underestimate the impact of a seamless online experience."

A fluent booking journey, smart pricing, integrated analytics, and clear visibility into customer behavior don’t just simplify operations—they directly influence revenue, staffing efficiency, and guest satisfaction.

“If you invest in the right system early,” Tim concludes, “it pays off faster than you expect.”

Want to see how ROLLER can support your launch, even when timelines are tight? Book a demo and see how we work alongside venue operators from day one.