ROLLER's all-in-one platform is further extended through best-in-class integrations. Two stand out as particularly transformative for Area 51's operations:
Patch Retention: segmentation and automated marketing
Area 51 uses ROLLER's integration with Patch Retention, an AI-powered marketing and revenue automation platform to turn guest data into long-term relationships. The integration allows the team to build rich customer segments from ROLLER booking and waiver data, then trigger automated, personalized marketing campaigns through Patch.
The most compelling use case for this is birthday re-engagement. When a child has a party at Area 51, that event date is captured in ROLLER and passed to Patch. Around ten months later, their parent receives an automated email with a personalized offer to book again for their child’s next birthday.
"It's great because mum will get an email ten months after her birthday and say, 'Hey, Johnny's 10th birthday is coming up. We would love to see you again, here's 10% off, or here are new and exciting things we've installed at one of our locations.' So we're continuously saying 'here, come back for the 8th, 9th, and 10th birthdays', which is fantastic." says Michael
This approach drives meaningful repeat business and keeps Area 51 top of mind long after a guest's last visit.
Michael reflects that not fully leveraging segmentation in their first two years was one of the few things he would change looking back, a gap Patch has since closed entirely.
Fresh KDS
The team at Area 51 is also utilizing the integration with Fresh KDS, a tablet-based kitchen display system designed to help family entertainment centers run smoother and faster to manage their F&B. The ability to streamline kitchen operations allows the team to focus solely on the guest experience during peak times.
Managing food & beverage
“Managing food and beverage in this industry is incredibly hard. It's critical that you get a really good system in place. Since ROLLER has this partnership with Fresh KDS, we can streamline our kitchen and ordering process.”
Having a consistent F&B process has also helped the Area 51 team scale F&B operations across each of their new locations.
“At every location, every machine and process is the same, so we can onboard new locations quickly. When we leverage Fresh KDS, that system and the back of house technology to remove printed dockets all together, it makes our life far easier.”
To learn more about how ROLLER can help you improve your business, guest experience, and employee experience, click here to schedule a demo today.
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