The energy at AALARA 2025 on the Gold Coast was electric, and the ROLLER team was proud to be part of it! This year’s conference was one of the best yet, filled with valuable conversations, industry insights, and opportunities to connect with the people who power the Australian leisure and attractions industry.
Expert insights and practical strategies
One of the highlights for me was getting to take the stage as part of the “25 Ways to Increase Your Per Cap” panel. It was an honor to join a session that offered practical, actionable strategies for operators looking to drive more value from each guest visit and participate in discussions around pricing, guest experience, and data-driven decision-making.
From low-cost changes to smart guest experience enhancements, the panel delivered quick wins that operators can implement immediately, no matter the size of their venue.
Conversations that count
Beyond the sessions, AALARA is always about the people. Whether it was catching up with customers between sessions, chatting with other industry professionals at the ROLLER booth, or clinking glasses in the evening, the ROLLER team was reminded once again how collaborative and passionate this community truly is.
We loved hearing what’s top of mind for operators right now—like rising costs, smarter use of data, the demand for seamless guest experiences, and how to navigate growth in a competitive market. These conversations are what fuel us to keep improving and innovating alongside the industry.
A night to celebrate: sponsoring the gala dinner
This year, we were honored to be the official sponsor of the AALARA 30th Anniversary Gala Dinner, a celebration of the people and stories that make this industry so special. The evening was a standout, a perfect mix of recognition, reflection, and connection. From honoring AALARA’s past presidents and milestones to sharing a drink and a dance with familiar faces and new friends, it reminded us why this work matters. It was a celebration of the hard work, innovation, and community spirit that define the attractions space in Australia.
We’re grateful to have played a small part in making it all happen.
Thank you, AALARA!
To the AALARA team, thank you for putting on such a dynamic and valuable event. And to all the delegates, speakers, partners, and peers we had the pleasure of connecting with—thank you for sharing your insights, your stories, and your time with us. We can’t wait to do it all again next year.
See you at AALARA 2026!
Want to learn how ROLLER can help your venue grow? Let’s chat.
