Posts by Brett Sheridan

Brett Sheridan is ROLLER's Field General Manager. He has unparalleled experience in the leisure and attractions industry. Brett co-founded Adrenalin, APAC’s first online adventure experience aggregator. At iFLY, he helped establish the indoor skydiving market in Australia, opening facilities across multiple cities. As General Manager at Luna Park Sydney, he led the operational transformation for this iconic global attraction.

Latest Articles

Attractions Toolkit Webinar: How Online Travel Agents (OTAs) Can Grow Your Bookings

Marketing

Attractions Toolkit Webinar: How Online Travel Agents (OTAs) Can Grow Your Bookings

February 20, 2026 | 4 mins

By Brett Sheridan, February 20, 2026

Attractions Toolkit: Marketing Campaigns to Maximize Holiday Traffic | ROLLER

Marketing

Attractions Toolkit: 6 Marketing Automation Campaigns to Maximize Holiday Momentum

October 28, 2025 | 4 mins

By Brett Sheridan, October 28, 2025

Attractions Toolkit: How to Build a Smarter, Stronger Team | ROLLER

Venue Management

Attractions Toolkit: How to Build a Smarter, Stronger Team in 2025

August 5, 2025 | 8 mins

By Brett Sheridan, August 5, 2025

IAAPA Expo Asia 2025 Recap: Innovations and Insights from Shanghai | ROLLER

Events and Trade Shows

IAAPA Expo Asia 2025 Recap: Innovations, Insights, and Inspiration from Shanghai

July 15, 2025 | 2 mins

By Brett Sheridan, July 15, 2025

Smooth Operator Workshop Melbourne Recap | ROLLER

Events and Trade Shows

ROLLER’s First Smooth Operator Workshop Kicks Off in Melbourne

June 10, 2025 | 2 mins

By Brett Sheridan, June 10, 2025

AALARA 2025 Recap: Energy, Insights, and Industry Connection | ROLLER

Events and Trade Shows

AALARA 2025 Recap: Energy, Insights, and Industry Connection

June 2, 2025 | 1 min

By Brett Sheridan, June 3, 2025

Top Marketing Tips for Amusement Parks with Michelle Rowling | ROLLER

Marketing

Top Marketing Tips for Amusement Parks: An Interview with Luna Park Sydney’s Michelle Rowling

May 29, 2025 | 9 mins

By Brett Sheridan, May 29, 2025

Visual Merchandising for Attractions

Marketing

Look, Love, Buy: The Power of Visual Merchandising in Attractions

May 2, 2025 | 3 mins

By Brett Sheridan, June 30, 2025

Attractions Toolkit: Magic Metrics Every Attraction Venue Should Know

Marketing

Attractions Toolkit: Magic Metrics Every Attraction Venue Should Know

April 10, 2025 | 3 mins

By Brett Sheridan, May 2, 2025

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