Brett Sheridan

With a career spanning over two decades, Brett has consistently driven innovation and growth across various sectors, including adventure tourism, indoor skydiving, and amusement parks.

Professional Background

• Co-founder, Adrenalin: Pioneered APAC’s first online adventure experience aggregator, revolutionizing how consumers access and book adventure activities.
• Chief Marketing Officer, iFLY Australia: Instrumental in establishing the indoor skydiving market in Australia, leading the launch and expansion of multiple facilities nationwide
• General Manager, Luna Park Sydney: Led the operational transformation of this iconic attraction, enhancing guest experiences and streamlining operations.
• Field General Manager, ROLLER Software: Currently spearheading initiatives to empower attractions through ROLLER's all-in-one venue management platform—delivering guest-centric, data-driven, and operationally efficient solutions.

Areas of Expertise

• Guest Experience Enhancement
• Digital Transformation & Technology Integration
• Operational Efficiency & Process Improvement
• Data Analytics & Insights
• Strategic Marketing & Brand Development
• Revenue Optimization & Diversification

Thought Leadership

Brett is a recognized thought leader, contributing to industry discourse through articles, webinars, and reports. Notably, he has shared insights on the importance of data analytics in venue management and the role of visual merchandising in attractions.

Consulting Services

Leveraging his extensive experience, Brett offers consultancy services to attractions seeking to:

• Enhance guest engagement and satisfaction
• Implement digital solutions for streamlined operations
• Develop data-driven strategies for growth
• Optimize marketing efforts and brand positioning
• Diversify revenue streams and improve profitability