Turn visits into lasting guest relationships

ROLLER Loyalty is a built-in capability that helps venues reward repeat visits and encourage guest retention. It allows operators to configure loyalty programs based on spend, product purchases, or points, and enables guests to earn and redeem rewards seamlessly across POS and online checkout.

Repeat visitation is one of the most reliable drivers of growth for attractions. Loyal guests visit more often and spend more over time.

ROLLER Loyalty was built to help venues strengthen connections with their guests by rewarding repeat visits in ways that are easy to run and easy for guests to understand.

ROLLER Payments enables automatic card recognition, allowing returning guests to be recognized instantly at checkout without needing to scan a loyalty card or be manually looked up by staff, reducing friction for your guests and your team. However, returning guests can also be recognized through email or phone matching as a fallback.

No. With ROLLER, there’s no need for separate loyalty management software. Loyalty is built directly into the ROLLER platform and uses the data you already capture through guest transactions and guest profiles.

This means you can launch and manage a loyalty program without introducing new tools or changing how your team operates day to day.

Guests are invited to join when making a purchase online, at the venue, or they can sign up themselves through their online account. Once enrolled, their purchases automatically contribute toward rewards based on the rules you configure.

Guests can track their rewards and progress through their Online Account.

When a guest joins the program and pays with a card, that card is linked to their loyalty account. When they return and pay with the same card, their loyalty account is recognized automatically.

If a different card is used, their account can be matched using their email or phone number. This helps ensure rewards are captured without slowing down checkout.

ROLLER Loyalty supports several rule types designed for attractions, including:

• Points earned for spend
• Spend-based milestones
• Product purchase milestones (a digital punch card for key experiences)

These rules can unlock rewards such as points, discounts, or free products.

Yes. For operators who have HQ, Loyalty includes multi-venue program management, allowing you to manage loyalty programs across your venues and multi-venue redemption.

This helps ensure consistent guest experiences while giving operators visibility into program performance.

ROLLER Loyalty includes built-in reporting that helps you understand how loyalty influences guest behavior.

You can track metrics such as repeat visitation, visit frequency, average spend per visit, and rewards earned and redeemed.

Yes. ROLLER Loyalty is designed to work for venues of all sizes, from single-location operators looking for a simple way to encourage repeat visits, to multi-venue brands that want visibility and control across their locations.

Programs can start simple with basic reward rules and evolve over time as your program evolves. With built-in reporting and HQ-level program management, operators can scale their loyalty program while maintaining a consistent guest experience across venues.