Guest experience is at the heart of every successful venue. The challenge is keeping a real-time pulse on how guests actually feel, and acting fast enough to make meaningful improvements.
ROLLER venues capture valuable guest feedback every day through surveys, reviews, and the Guest Experience (GX) Score. But even with rich data, it can take time to piece together what’s really happening on the ground, spot trends, and see which actions are making an impact.
That’s why we created ROLLER iQ, the attractions industry’s first AI-powered assistant for venues. ROLLER iQ surfaces guest sentiment and GX Score data in real time, helping you understand what your guests are saying and why.
This is the second article in our four-part series exploring how venues can use ROLLER iQ to unlock smarter insights across their business. In this guide, we’ll look at how ROLLER iQ turns guest feedback into instant, actionable intelligence so operators can make faster, more confident decisions that keep guests coming back.
The challenge: Feedback without visibility
Operators put enormous effort into creating memorable moments that guests will never forget. But understanding how those moments land and what delighted guests, or what missed the mark, isn’t always easy once they’ve walked out the door.
Guest feedback tools, like ROLLER’s guest feedback surveys, already help close that gap by collecting responses right after a visit. Still, analyzing hundreds of survey responses and identifying sentiment patterns takes time that most operators don’t have during a busy day.
That means valuable insights sometimes stay hidden in reports, and opportunities to improve service or celebrate staff excellence can be missed. The problem isn’t a lack of feedback. It’s a lack of instant visibility. Operators need a way to understand guest sentiment as it happens, not weeks later.
The solution: Guest experience intelligence built into ROLLER iQ
ROLLER iQ changes that.
Built specifically for the attractions industry, ROLLER iQ brings guest sentiment and GX Score data to life inside your ROLLER platform. It reads and interprets the responses your guests provide, surfacing meaningful patterns in real time: no spreadsheets, no manual analysis, no delay.
For example, you can simply ask:
“How did guests feel about this weekend’s birthday parties?”
“What are guests saying about queue times today?”
“How is our GX Score trending this month?”
Within seconds, ROLLER iQ summarizes the results in plain language, highlighting key trends, common themes, and even sentiment shifts over time. It’s intelligence you can use immediately.
By combining AI with your existing feedback data, ROLLER iQ helps you go beyond survey responses to truly understand what guests are experiencing at your venue right now.
The results: Improving experiences faster
Knowing how your guests feel is only half the story, what really matters is how quickly you can act on it.
With ROLLER iQ, guest sentiment insights are available instantly, meaning operators can make changes the same day an issue arises.
Here’s what that looks like in practice:
A manager checks ROLLER iQ in the morning and sees that yesterday’s GX Score dropped slightly, with comments mentioning long wait times. They decide to increase staff at peak hours, and by the next day, guests are already having a better experience.
ROLLER iQ puts these feedback insights front and center, so operators can move from reactive to proactive, spot issues early, celebrate wins quickly, and continuously improve guest satisfaction.
And because ROLLER iQ connects across your entire ROLLER ecosystem, you can view these insights alongside bookings, memberships, and sales performance to see the bigger picture. For example, you might notice that a rise in queue times aligns with a dip in GX Score, helping you link guest sentiment directly to operational decisions.
Turning feedback into lasting loyalty
Great guest experiences are what bring people back, and when operators have access to real-time feedback, they can consistently deliver the best.
With ROLLER iQ, guest feedback becomes more than a reporting tool. It’s a daily guide to understanding your guests, improving your operations, and building long-term loyalty.
By combining guest survey data with AI-powered intelligence, ROLLER iQ helps operators:
- Identify and fix issues before they impact future visits.
- Celebrate what guests love and share wins with staff.
- Use data-driven insights to refine the overall experience.
When you understand how your guests feel in the moment, you can make every visit better than the last, driving loyalty, repeat visits, and business growth.
If you’re ready to experience how ROLLER iQ can help you better understand your guests and act on their feedback, book a demo today.
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