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Key Result #1 Zero major downtime: With ROLLER in place, Land of Illusion successfully avoided significant system outages, ensuring consistent revenue during peak seasons. |
Key Result #2 Revenue growth potential: Land of Illusion's revenue is on track to increase from $4 million to a projected $6 million by 2025. |
Key Result #3 Improved operational efficiency: Online booking adoption has increased Land of Illusions entry speed into the venue, while reducing customer wait time. |
Land of Illusion Adventure Park is a vibrant entertainment venue that has been delighting guests for 29 years. “At Land of Illusion Adventure Park, our mission is to bring families together through exciting, interactive experiences that foster connection, laughter, and unforgettable memories,” said Mike Cook, IT Manager, Land of Illusion.
Serving a diverse audience, the park's primary visitors include families and teenagers seeking exciting adventures. The park offers a range of attractions, including:
- Aqua Adventure Park: A freshwater water park featuring a giant inflatable obstacle course, paddleboarding, kayaking, a toddler splash zone, and a sandy beach lounge. Private cabanas and shaded tents make it ideal for family outings and group events.
- Haunted Scream Park: Each fall, Land of Illusion transforms into Haunted Scream Park, offering six terrifying attractions, such as Dr. Psycho’s Haunted Estate, the Middletown Haunted Trail, and several other terrifying events. Guests can also enjoy themed food, drinks, and live entertainment between scares.
- Christmas Glow Drive-Thru and Village: Features a mile of dazzling holiday lights, followed by a festive Christmas Village with a petting zoo, Santa’s Workshop, and family-friendly activities, creating magical memories for all ages.
The challenge: The Land of Illusion team needed a platform that could keep up with their unique offering
Prior to ROLLER, Land of Illusion utilized several POS systems, which unfortunately presented significant challenges including:
- System outages: Frequent software downtimes occurred during peak operating hours, resulting in lost revenue and a diminished guest experience.
- Limited performance and reporting: The software struggled to meet evolving reporting demands, limiting operational efficiency and insight to effectively make business operational decisions in a timely manner.
- Cashier experience: Speed and ease of use were critical gaps that limited transaction efficiency.
The solution: A comprehensive venue management platform that can scale alongside them
While searching for a new platform solution, Land of Illusion evaluated several platforms but found that most alternatives were too costly or failed to address their key business needs. ROLLER emerged as the ideal solution after being recommended by Eric Kalff from Diamond Sports Entertainment.
ROLLER is a business partner that wants us to succeed as much as the owner does. We are happy we made the change.
Mike Cook
IT Manager
Top reasons for choosing ROLLER:
- Enhanced software reliability and uptime.
- Improved cashier interface for faster transactions.
- Flexible features with integrations that meet their scalability needs.
The results: Land of Illusion has a partner invested in their long-term success
Since implementing ROLLER in January 2024, Land of Illusion has seen substantial improvements:
- Increased uptime: The park successfully avoided major outages during peak seasons, ensuring continuous revenue generation.
- Fraud prevention: ROLLER's features have helped reduce fraud and chargebacks.
- Improved operational efficiency: Online booking adoption has increased entry speed into the venue while reducing customer wait time.
Land of Illusion plans for a bright future with ROLLER
With ROLLER as a business partner, Land of Illusion aims to expand from $4 million in revenue to a projected $6 million in 2025. The park's owner remains ambitious about future expansions and new offerings designed to create memorable guest experiences.
Land of Illusion Adventure Park’s successful transition to ROLLER has enhanced its operations, increased uptime, and improved the guest experience. With continued support from the ROLLER team, Land of Illusion is well-positioned to meet its ambitious growth targets while providing unforgettable memories for visitors year after year.
If you’re looking to grow your venue, Mike has this advice: "Reach out, ask questions, collaborate, research, and never hesitate to seek help — whether from ROLLER or other venues. Growth comes from learning and improving."
To learn more about how ROLLER could help you reach your growth goals, book a chat.
About Land of Illusion
- Founded: 1996
- Location: Ohio, USA
- Number of locations: 1
- Venue type: Adventure Park
- Website: https://www.landofillusion.com/
- ROLLER customer since: 2024
- Favorite features:
