PlaySpark

Long queues are one of the biggest pain points in theme parks and attractions. With PlaySpark, venues can transform waiting time into play time. Guests scan a QR code in the queue to launch a mini-game themed to the ride or attraction they’re waiting for. Instead of boredom and frustration, guests stay engaged and excited. Each game session can reward players with skip-the-line passes, minor upgrades, or digital collectables, building hype before they board. Queue interactions also create a rich flow of data, helping operators understand peak times, visitor demographics, and interest levels for each attraction. The result is a smoother guest experience and higher satisfaction scores, without the cost of additional staff or physical infrastructure.

Large venues and theme parks can turn their grounds into a fully interactive adventure using PlaySpark’s geolocation-powered scavenger hunts. Guests follow clues, complete mini-games at different stations, and unlock rewards as they explore. Each checkpoint is activated via QR code or NFC tags, making the experience flexible and low maintenance. Families spend more time on-site, discover lesser-known areas of the park, and engage more deeply with the brand’s storytelling. Venues gain longer dwell time, better movement distribution across the park, and new sponsorship opportunities for themed scavenger trails. The hunts can align with seasonal events, character days, new ride launches, or partner promotions.

Dining and retail locations inside entertainment venues are perfect opportunities for gamified upsell moments. When guests sit down for food or browse merchandise, they can scan a QR card on the table or counter to play a branded mini-game. Winning outcomes can include discounts, add-on offers, meal upgrades, or “mystery rewards” stored in the guest’s mobile wallet. This playful moment encourages incremental spending, increases the number of transactions per visit, and creates repeat interactions across the venue. Retail activations can be tied to featured products, seasonal merchandise, or limited-time specials. Operators gain instant attribution data—seeing which games drive actual purchases—and can personalise future offers accordingly.

Fun parks, trampoline centres, arcades, and attractions rely heavily on group bookings. PlaySpark makes these experiences more memorable and more organised. Each group receives a custom game experience themed to their event (e.g., birthday quests, school challenge competitions, leaderboard battles). Guests scan a QR code upon arrival to join a shared challenge where points can be earned across multiple activities. Winning teams unlock digital badges or in-venue rewards like extra play credits or snack vouchers. Hosts get a simple way to manage and entertain large groups, parents see added value, and venues create a stickier offering that differentiates them from competitors. It turns a standard group booking into an exciting, personalised adventure.

Passholders are a venue’s most valuable audience—but keeping them engaged all year is a challenge. PlaySpark adds new digital touchpoints that make passholders feel rewarded and valued. Members can access exclusive games, member-only challenges, hidden reward drops, and monthly digital collectables tied to special events or attractions. Games can be tied to visit milestones (5th visit, 10th visit) or timed rewards (weekend bonus games). This increases visit frequency, keeps membership top of mind, and gives operators a powerful retention lever. Passholders receive wallet-based push notifications with personalised offers, encouraging ongoing engagement even when they’re not on-site.

Entertainment venues and theme parks can dramatically increase new visitor acquisition by running PlaySpark-powered playable ads across social media, Google Ads, and mobile ad networks. Instead of traditional static or video ads that are easy to scroll past, venues can launch fun interactive mini-games that invite people to “play before they visit.” These ads instantly capture attention and deliver far higher engagement than standard creatives. Prospective guests play a quick branded game—like catching tokens, racing through a themed world, or solving a park-inspired puzzle—and earn a reward they can redeem on their first visit. The reward is saved automatically to their mobile wallet, enabling push notifications, geo-reminders, and expiry prompts that drive real in-venue conversions. This creates a seamless funnel: play → earn a reward → save to wallet → visit the venue. Operators can also track which audiences engage, save, and redeem, giving them clearer ROI than traditional advertising. Playable ads become a powerful way to turn digital reach into physical foot traffic, attracting new families and group visitors while cutting acquisition costs and boosting 1st time visitors.