Directory/Humanitru
Humanitru

Humanitru

ROLLER Partner
Contact
Visit website
Award
Resources
Supported Regions
  • North America
Categories
  • Marketing & Engagement
  • Operational Management
Integration Supported By
  • Partner
Integration Status
  • Live
What can we help with?
  • Streamline operations with an integrated experience
  • Improve F&B capabilities and reporting
  • Visibility into reporting and finances through integrations
  • Growing my business with marketing software/services
Availability
  • Available on All Plans

Humanitru is a data management platform designed to help nonprofits reach their goals, eliminate frustration, and save time by consolidating multiple data sources and effectively managing fundraising and supporter engagement activities in one place.

Humanitru typically replaces legacy CRMs or donor management systems with our customizable and adaptable supporter engagement platform, looking beyond just donors to the full spectrum of supporter behavior.

The holistic view of supporter engagement activity from multiple platforms that Humanitru provides allows you to connect with your community in ways that fit their interests and preferences. Meanwhile, insights provided by your consolidated data create strategic advantages that help you increase supporter involvement, retain more members, and raise more funds. Best of all, Humanitru’s automated processes help you save time, conserve resources, and provide each supporter meaningful, personalized stewardship to build lasting relationships.

How pairing Roller with Humanitru can improve your engagement strategies:

Powerful Integrations - Build your own custom tech stack by using best of breed platforms for specialized tasks, like Roller. Unlike all-in-one systems that fall short on performance, strategic integrations help ensure you get the most advanced tech available.

Holistic View of Supporters - Gain a 360-degree view of each constituent with data flowing into Humanitru. Understand supporter motivations easily thanks to combined data, and identify and act on opportunities quickly and efficiently.

Personalized and Automated Communication - Create unique, automated communication touchpoints with supporters based on criteria that you set using Humanitru Stewardship Automation.

Expanding Supporter Impact - Track all types of supporter engagement to create targeted lists for effective fundraising appeals. Easily cross-market to make members out of visitors, donors out of members, and volunteers out of all three!

Membership Growth - Consolidate member data with all other platform data to help better understand key engagement triggers and discover your most effective membership upsell and renewal efforts. Use those insights to boost longterm member support.

Data-Driven Advantage - Stay ahead of economic instability and properly nurture relationships with donors using real time data that optimizes your efforts. Alleviate stress on staff while also ensuring that no supporters fall through the cracks!

"Since moving to Humanitru, I now have access to ALL of my organization’s data. This is huge, considering the data spans many decades and many database managers. It has saved me hours a week of database management by simplifying actions and campaigns."

Brittany Wade
Annual Giving Manager at Palm Beach Zoo

Use Cases

Membership Growth

Humanitru’s flexible, integrations-first platform allowed the Poe Museum to seamlessly incorporate event ticket sales and attendance data with their overall supporter engagement data—no manual imports or messy spreadsheets required. Each ticket purchase was connected directly to a supporter’s profile, giving the team clear visibility into who was engaging, how often, and at which events. This meant they could easily connect visitor behavior to broader fundraising and membership strategies, which resulted in a 39% increase in new memberships.

Active Donor Growth

Staff at Palm Beach Zoo were frustrated with the limited flexibility of their former donor management system, Blackbaud Raiser’s Edge, particularly when it came to easily accessing the data they had collected over the two decades they had relied on the platform. After making the switch to Humanitru, they used streamlined digital donation pages paired with the platform’s ability to manage ticket sale data. This allowed them to track and report on all facets of supporter engagement, thus empowering them with insights that were difficult — if not impossible — to access using their old system. This new and easy-to-use view of supporter data alleviated countless hours of staff labor that was once spent manually organizing donor details, allowing them to focus instead on strategizing more opportunities for donor engagement, fundraising, and communication. Their result in their first 12 months of use was a 55% increase in active donors.

Media

Ready to connect with Humanitru?

Get started