Blog/ Company Updates

ROLLER + Groupon Helps Clients Drive Customer Demand & Manage Capacity

In the wake of the COVID-19 pandemic, venues in the leisure and attractions industry have adapted to rapidly changing market conditions. Many have been dealing with everything from impacted venue attendance rates to contact tracing obligations, and stronger requirements to book visits in advance. So it comes as no surprise that we’ve seen an overall rise in the popularity of booking tickets online. With guests now feeling more confident about visiting venues again, it is important to ensure that as an operator you are actively engaging with customers through a range of online and offline channels.

With this in mind, the ROLLER team has been hard at work developing an exciting new partnership with the leading global customer marketplace, Groupon. The native integration between ROLLER and Groupon provides venues with the ability to tap into Groupon’s global audience, whilst also delivering a seamless check in and overall guest experience. Some of the benefits include;

A seamless process for venue operators - The integration is seamless from the get-go and removes friction from checking in guests that have booked via Groupon.

Automated, real-time syncing of products - The native integration with Groupon’s online marketplace means that venue operators can experience real-time syncing of products and availability in ROLLER’s venue management software.

A streamlined experience for venue visitors - Guests who book their tickets through Groupon will benefit from being able to choose their date and time of attendance directly within Groupon’s website, ensuring no complications in the booking and attendance process.

Easy and speedy guest check-in - Visitors who have booked tickets via Groupon will experience the same quick and easy check-in process as guests who booked from their website and other direct channels.

Automated revenue reporting - Venue managers can ensure accurate reporting of Groupon revenue within the ROLLER platform, alongside data on attendance and booking rates.

In summary, the Groupon integration allows operators to provide a superior guest experience by streamlining the process of purchasing, managing and redemption of Groupon tickets on-site. It is currently only available to ROLLER clients in the United States, with global availability expected later in year.

If you’re a ROLLER client and interested in learning how you can make the most of the Groupon integration, please contact support

If you’re NOT a ROLLER client, but interested to learn about how ROLLER can transform your leisure or attractions venue, please complete this form and a Solutions Advisor will reach out to discuss your requirements.