Going somewhere fun usually means crowds, queuing and wait times
It can happen at an amusement or water park, the cinema, a concert, or three-day festival.
To make matters worse, venue operators have no way of knowing where or when the bottlenecks are occurring, so they can never deploy staff to remedy the situation.
Introducing RFID Wristbands
Radio Frequency Identification or “RFID” uses electromagnetic fields to automatically identify and track tags attached to wristbands. When issued with a RFID wristband, patrons are instantly recognized whenever they are in proximity to a wristband reader. This could be upon entering the premises, making purchases, and entering certain areas such as bathrooms or social media photography points. By removing the human element of having to read a paper ticket or pass, patrons can be ushered through those pesky queues as quickly as possible
Over the next three years, the size of the global market for RFID technology is projected to increase by approximately 72% with room for growth. This growth attests to the development of integrated digitization. By introducing RFID into your business, you can increase efficiency and track productivity.
RFID wristbands can also be assigned to identify a particular group of people at an event or venue, such as general admission or VIP customers. These wristbands offer the ability to provide personalized service with the flick of a wrist.
The wristbands can be made from many durable and waterproof materials, making them perfect for anything from a concert to a water-park. The design of a RFID wristband can also be customized to suit the venue. They can be made in a huge variety of materials and designs, including glowing lights, clicking buttons, brand elements, or stylized souvenirs for customers to take home. Think of these as on-the-move advertisements for your business!
RFID wristbands allow for cardless and cashless transactions, using a tap-and-go payment system. They allow for quicker transactions between staff and patrons and provide convenience for both parties. RFID wristbands can be utilized as a prepay method for food, drinks, rides, and other services, ultimately saving everyone the precious commodity of time. As the patron scans the wristband, the value of the transaction is deducted.
RFID wristbands save customers time by not having to pull out their wallets (or lose them), and increase efficiency across the payment process, therefore increasing the productivity of the workplace. The payment method is especially safe because every RFID wristband is unique and can be programmed to be non-transferable for each customer; this ensures that there are no unauthorized transactions. They also reduce the likelihood of theft from employees or thieves.
Realtime Insights for Venue Operators
RFID wristbands can also be tracked or used for non-monetary based interactions, without affecting the customer. The wristbands offer greater insight over the flow of both patrons and money. Using RFID bands can help increase forecasting precision for staffing requirements, increase profits and reduce strain on both venue staff and patrons. In real-time, a venue operator can see bottlenecks are occurring and allocate staff accordingly.
Consolidation & Security
With RFID wristbands, all of the data collected from patrons are consolidated into one place. This eliminates the possibility of losing data amongst the day-to-day clutter and ensures a secure information hub for the venue.
The ability to instantly recognize a patron directly lends opportunities for venue operators to provide new services to customers. At ROLLER, we have seen some great examples of social interactions with RFID technology, such as photo-booths onsite that allow customers to snap a pic, upload and share via their wristbands while interacting with the presenting brand's social media pages.
To see how your venue can use technology to succeed, click the link below to download your free eBook: