Blog/ COVID-19

Downtime Guide - Selling Gift Cards

The leisure and entertainment industry has come to a temporary halt in most countries as a result of the COVID-19 virus pandemic. Businesses are responding in the best way they can to protect their future, support their community and minimize as best possible the financial impacts. 

Over the coming weeks ROLLER will publish a series of blogs to showcase innovative ways venues are responding to the situation and how they are preparing for the ‘new normal’ in leisure and entertainment.

Gift Cards

Gift cards have gone from strength to strength. In the pre-crisis era, the global gift card market was expected to exceed US$750 billion in sales, which at the very least is a strong validation of their appeal to consumers. 

With ROLLER's digital gift cards, customers have the ability to send personalised gift cards from the comfort of their home and can schedule them to be sent at particular date and time. Selling digital gift cards in your business is a great way to engage customers and promote your business during this time.


Leisure and entertainment venues generally have a special place in the hearts of their communities and customers. They are places of fun and joyful memories. Hence, asking your community for support is something you should definitely look at doing and gift cards are a fantastic and easy way they can show their support for your business. You may be surprised and taken back at the response you receive! 

To encourage support, you can offer standard gift cards with extended validation time periods or offer advantageous gift card discounts eg. $100 worth $125.


There have been many examples of business in a range of industries taking the above approach and it has produced some truly amazing and humbling moments!

Alpenglow Sports sells $75k in gift cards in just four days

Restaurants combat Coronavirus cashflow problems with gift voucher

How to action through ROLLER

Setting up and selling online gift cards via your online checkout is easy to implement. All you need to do is create the gift card product and then place it on a new online checkout or add it to an existing online checkout.

You can also follow the below ROLLER knowledge base articles if you are unfamiliar with the process;

Get in touch if you need assistance

If you require any assistance actioning this initiative please contact our ROLLER support team via logging a support ticket - Contacting ROLLER Support

Other COVID-19 materials