WATER PARK TRENDS REPORT

Discover what drives families and thrill-seekers to splash into your park

We surveyed 1,000 water park guests to uncover what keeps them coming back, from shorter queues and shaded spaces to flexible pricing and fun party packages. If you’re looking to increase revenue, improve operations, and boost repeat visits, this report is full of insights to help your park thrive.

In your copy, you’ll uncover:

  • What guests value most when choosing a water park (hint: price is #1)
  • The biggest frustrations keeping visitors from having a perfect day
  • How private cabanas and lodging upgrades extend guest spend
  • Why season passes and variable pricing are powerful loyalty drivers
  • How to use mobile food and beverage ordering and online bookings to cut queues and grow revenue

Simply fill out the form to receive your copy today.

2025 Water park report
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