Self-titled

Attractions operators are experts at crafting in-person experiences, but often lack the ability to represent this through a differentiated brand, website and marketing. This is where Self-titled come in.

Self-titled has created brands for attractions including trampoline parks, family entertainment centers, theme parks, high ropes courses and playcenters, as well as arts, cultural and sporting events.

Brand Strategy

We work with you to discover, highlight and define what makes your attraction unique. Through a combination of research, strategy and creativity, we define your Self-truth® — the singular idea that bridges strategy and creative – and provide a differentiating market position.

Brand Identity

Evolution or revolution, we will design a visual identity which brings to life your Self-truth®. We deliver these in the form of robust, fit-for purpose design systems, built to scale and able to be rolled out by in-house and external teams across digital, print and physical applications.

Brand & Product Naming

From the business itself to new attractions, Self-titled have a proven process for creating and evaluating names that sidesteps subjectivity and ensures they are ownable, legally protectable, and resonate with their audiences.

Website Design & Development

Your website is the biggest opportunity to engage with customers before they visit. Moving beyond ‘best practice’, we balance brand expression with user experience to deliver websites which entice and convert. And of course, we're highly experienced integrating ROLLER ticket booking system.