TreeClimb Group runs four adventure park venues across Australia. Using Smart Segments' Claude connector, they get one live, accurate view of the business — revenue, labour cost, guest experience and attendance, broken down by venue, every day — instead of exporting and reconciling a dozen disconnected systems by hand. Claude was used to reverse-engineer the reporting logic against TreeClimb's own Finance-reported P&Ls until every number matched exactly, then saved that logic as a reusable Skill so every future report is calculated the same verified way. A scheduled report now checks yesterday's numbers each morning, updates the dashboard, and publishes a fresh file straight to TreeClimb's OneDrive — automatically, with no one touching a spreadsheet. As Jake Cunningham at TreeClimb Group puts it: "Every time I ask Claude a question, I know the answer's accurate — because it's tested."
- Australia & New Zealand
- Europe
- North America
- United Kingdom
- Asia Pacific
- Accounting Software
- App Development
- Marketing & Engagement
- Operational Management
- Reporting
- Partner
- Live
- Streamline operations with an integrated experience
- Custom development solutions
- Growing my business with marketing software/services
- Available on All Plans
- Yes
AI-powered reporting for ROLLER venues. Connect ticketing, labour, marketing and finance into one warehouse, ask questions securely in Claude, ChatGPT or Copilot, and boost ROAS with server-side tracking to Meta, TikTok, Snapchat, GA4 and Google Ads.
Every report your venues need: accurate, automatic, and just a question away.
Venue groups run on a dozen disconnected systems. Smart Segments connects them all (ROLLER, labour, marketing, advertising, finance, even weather data) into one accurate, always-current data warehouse. Trusted by 500+ venues and built for the ROLLER ecosystem.
Ask your data anything, in plain English
Our MCP connector lets Claude, Gemini, ChatGPT and Microsoft Copilot query your data directly. Ask about revenue, attendance, marketing spend, guest experience, or labour cost from Homebase, Tanda and other rostering platforms, e.g. "What was labour as a % of revenue per venue last week?" and get answers from your real numbers.
Secure by design
Your guest data stays protected. Our MCP connector only exposes curated, aggregated reporting models, so no personal guest data (names, emails, phone numbers) is ever sent to Claude, Gemini, ChatGPT or Copilot. Every query runs with the user's own login (OAuth), each venue group sees only its own data, and access is read-only: the AI can analyse your data but can never change it.
Reports that build themselves and numbers you can trust
• Skills: Claude learns how your reports are calculated once, then answers every future question the same verified way
• Artifacts: dashboards and reports you save, share and revisit, kept live instead of screenshotted
• Scheduled reports: daily performance reports delivered automatically, e.g. to OneDrive
• Checked against your finance data before they ever reach you
Server-side tracking for higher ROAS
We send ROLLER purchase events server-side to Meta (Conversions API), TikTok, Snapchat, GA4 and Google Ads. Ad platforms see every real booking, even with ad blockers and cookie restrictions, so campaigns optimise for revenue and ROAS goes up.
Automate marketing and finance
Guest journeys in Klaviyo, HubSpot, Mailchimp and Brevo; daily journals to Xero, QuickBooks and NetSuite; dashboards in Power BI.
Customer story: TreeClimb Group (4 adventure parks, Australia)
A fresh, finance-verified report every morning covering revenue, labour cost and attendance by venue, with no one touching a spreadsheet.
Looking for a specific integration? See our dedicated ROLLER listings for HubSpot, Klaviyo, QuickBooks and Brevo.
"Every time I ask Claude a question, I know the answer's accurate — because it's tested."