Birthday Party & Event Sales
Turn booking inquiries into confirmed parties with automated, persistent follow-up via SMS, email, and voice. Visual sales pipelines show every lead's stage at a glance so nothing falls through the cracks.
Supported Regions
- Australia & New Zealand
- Europe
- North America
- United Kingdom
Categories
- Marketing & Engagement
Integration Supported By
- Partner
Integration Status
- Live
What can we help with?
- Streamline operations with an integrated experience
- Growing my business with marketing software/services
Availability
- Available on All Plans
Requires API Add-On
- Yes
The FEC Operating System Built by Operators Who've Lived It — 500+ Pre-Built Automations, 8 Sales Pipelines, and a Playbook That Runs While You're on the Floor.
Running a Family Entertainment Center is complex enough. Your systems shouldn't be.
Most FECs stitch together a dozen disconnected tools — each with its own login, its own data, and its own monthly bill. Nothing talks to anything else, and everything depends on you. FEC Playbook replaces that fragmented stack with one connected operating system designed exclusively for Family Entertainment Centers and built by two active FEC operators who tested every workflow, campaign, and pipeline in real facilities before it ever reached a client.
The ROLLER integration connects your live booking and guest data directly to FEC Playbook, automatically creating contacts, applying behavior-based tags, and triggering the right follow-up the moment a booking is made. Unlike other platforms that hand you tools and expect you to build your own automations, FEC Playbook comes pre-loaded with over 500 proven automations, 71 pre-built campaigns, and 8 dedicated sales pipelines — covering everything from birthday party inquiry to post-visit win-back. Our AI generates brand-specific messaging in your voice, so your system is ready to launch in days, not months.
From the moment a guest inquires to the moment they return, FEC Playbook runs the communication, sales follow-up, and marketing your team would otherwise do manually. Operators consistently see results including 65–88% birthday party lead conversion, a 116% increase in qualified leads, 2x+ Google reviews, and 50% text club offer redemption.
You bring the brand. We bring the playbook.
"FEC Playbook is transforming our booking flow—client’s book parties faster because of the automations, and now with Roller integration we close deals smoother. The intuitive interface and smart automation save us hours every week. It’s not just a tool—it’s a growth engine for our business."
Matthew Mullen
Owner at Empire Adventure Park
Use Cases
Guest Retention & Win-Back
Automatically re-engage guests after their visit, trigger anniversary and seasonal campaigns, and win back lapsed visitors — all while your team stays focused on the guests in the building.
Reputation Management
Automatically request reviews & feedback from happy guests immediately after their visit. Less-than-perfect experiences are routed to a private feedback form before they reach Google. Every public review receives an AI-generated, brand-approved response.
Marketing on Autopilot
Run year-round promotional campaigns, monthly newsletters, birthday outreach, and group nurture sequences without manually sending a single message. Different messaging targets different guest segments — all automated.
Unified Guest Communication
Pull website chat, text messages, Facebook and Instagram DMs, email replies, and contact forms into a single omnichannel inbox. Every customer conversation in one place, with built-in AI to help your team respond faster and more consistently.
Group, Corporate & Fundraiser Sales
Dedicated pipelines manage multi-event cadences, proposal and deposit reminders, decision-maker follow-up, and annual rebook prompts for schools, churches, corporate groups, and nonprofits.