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Top Insights From Amusement 360 2024

Top Insights From Amusement 360 2024
We had such a great time at Amusement 360! This incredible event is a fantastic opportunity for the amusement and attractions industry to share knowledge and drive the sector forward. This year was particularly special for ROLLER as we made our debut appearance, immersed ourselves in enriching conversations, forged new relationships, and gained invaluable insights.

If you’re curious about the key takeaways from the event, strap in—we’ll share some actionable tips that can help attraction venues thrive. 
A stage to celebrate technology's impact

One highlight from Amusement 360 was discussing how technology can help venues thrive. Our very own Account Executive, Zeb Burton, contributed to a lively panel on "How to Maximize Software Tools." 

It was great to spotlight how state-of-the-art software solutions, like ROLLER, can streamline operations, boost customer satisfaction, and drive business growth. What made it even greater was seeing how these messages resonated strongly with attendees. The lively discussion that followed the presentation was a testament to the industry’s eagerness to embrace innovation.

Key takeaways: 

  • Industry leaders agree that technology significantly enhances amusement facility operations by improving efficiency and customer experience.
  • ROLLER's presentation highlighted how modern software solutions can drive business growth.

Rich conversations and valuable networking

Throughout the event, the ROLLER team engaged in meaningful conversations with current operators and aspiring entrepreneurs. These interactions were invaluable as they provided us with a platform to discover what drives potential partners and show them how we can help their business grow.

Our conversations often touched upon current trends in the industry, which every venue operator can benefit from. Some of the key themes that came up time and time again were: 

✅ Themes go beyond seasons. Guests are increasingly looking for themed attractions, and vendors need to capitalize on this trend to delight them.

✅ It’s all about keeping it real. Maintaining authenticity as a brand is pivotal for growth.

✅ Multiple attractions = multiple revenue streams! Adding attractions could be a lucrative strategy for growing businesses. 


Key takeaways: 

  • Discussions often revolved around industry trends such as the importance of theming, authenticity, and multi-attraction operations.
  • These conversations provided valuable insights and sparked ideas for future innovations and collaborations – showing the strength of a unified attractions community. 

Learning from industry leaders

The conference featured sessions led by industry leaders. Their expertise provided attendees with insights into achieving operational excellence and enhancing customer engagement. 

We were particularly inspired by talks from Genevieve Sullivan (Trainertainment), Dave Wallace (Turfway), Danny Gruening (Creative Works), and Sheryl Bindelglass (Sheryl Golf). Each presenter shared their unique strategies and experiences, focusing on how to effectively attract and retain guests, manage successful teams, and drive revenue growth. 

These sessions underscored the critical aspects of understanding business dynamics, which are essential for any operator aiming to thrive in today’s competitive environment.

Key takeaways: 

  • Presentations emphasized the importance of strategic growth, team management, and effective marketing within the amusement industry.
  • The knowledge shared by these leaders highlighted the critical need for understanding business dynamics to succeed in the competitive amusement market.

The power of listening  

For ROLLER, participating in Amusement 360 was time well spent! Not only did we deepen our understanding of the industry’s landscape and its evolving needs, but we also connected with passionate professionals who share our vision for spreading joy and happiness to the world. We’re excited about the role technology can play in supporting this vision, and it’s reassuring to see so many others share our excitement. 

Key takeaways: 

  • Insights from the event will help inform ROLLER’s future strategies and product offerings.
  • The event underscored the importance of what we stand for at ROLLER – empowering moments of joy!

We can’t wait to do it all again

Reflecting on our time at Amusement 360, we are incredibly grateful for the opportunity to participate in such a dynamic and inspiring event! 

We left the conference with not only new ideas and strategies but also with a sense of anticipation for the industry's future. We look forward to the next Amusement 360 in September, where we hope to reconnect with old friends and build new relationships. Until then, we’ll continue to work tirelessly to support the amusement industry with innovative solutions that enable operators to grow their businesses! 

Book a demo to discover how ROLLER helps venues like yours boost revenue and delight guests.