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15th November 2018

The State of Ticketing in the Attractions Sector

By Mark Finn

The need to upgrade ticketing and technology systems in the attractions sector is one of the takeouts of a recent report by Arival, an independent industry research firm.

With increasing consumer expectations and new distribution opportunities emerging, theme parks, amusement parks, water parks, zoos, museums, fun centers, indoor playgrounds, ski resorts and other historic or cultural attractions, are all cited as part of a category that has been under-served to date with modern technology and booking systems.

Despite this, the attractions sector remains central to the broader tours and activities industry. Interestingly the report noted that Amusement Parks typically saw seven times the average number of reviews on online listings sites such as TripAdvisor, when compared to other tours and activities. Similarly, Zoos and Aquariums had five times the average number of reviews.

Ticketing technology in the sector was compared to the hotel industry of 10 or even 15 years ago, with “established [on-premise] software companies with systems developed over the past two to three decades” still holding a dominant position in the industry. The good news though, as the report notes, is that a shift is underway.

As with many other industries that have successfully made the shift to cloud-based SaaS systems, the attractions industry is also now making the transition. ROLLER is at the forefront of this change, with a modern platform that has been built from the ground up with the latest technologies and modern architecture. We’re extremely excited about the new business opportunities and operating efficiencies this fundamental change will unlock for our clients and the industry as a whole.

Also, like other industries that have made the transition to the cloud, typical concerns - such as reliability, security and cost-effectiveness -  are often misplaced, and in some instances falsely reinforced by incumbent vendors. We break down the myth by explaining the key benefits of cloud vs on-premise systems, which is consistent with many studies and experience in other industries.

As the demand for new capabilities increases in the sector, maintaining and innovating on an out-dated system will become increasingly costly and prohibitive for venue operators. ROLLER by contrast, leverages the latest technologies to provide a dynamic cloud-based system that is constantly being upgraded with new features and functionality. We already have a broad suite of tools including, online ticketing, point-of-sale, CRM tools, waivers, online forms and self serve kiosks, and will be expanding this significantly in the years to come.

If you’re interested in making the switch and setting your venue up for long-term success, please get in touch. Our team of on-boarding specialists will be with you all the way to ensure you have a smooth and successful transition!

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