Blog/ Industry Trends

How to Simplify Your Attraction's Operations with Self-Service Best Practices

Tech It Easy: Simplify Operations with Self-Service

Who wants slow and steady when you can have fast and ready? Incorporating self-service options can help attraction venues streamline operations, enhance customer experiences, and save you and your staff time. 

Self-service technology isn’t just about cutting queues or reducing wait times for your guests; it's about revolutionizing your workflow, empowering employees, and setting your venue apart. Let's dive into how integrating self-service best practices is rocket fuel for business growth. 

What is customer self-service for attraction venues?

Imagine stepping into the vibrant atmosphere of your favorite theme park, mini golf course, or museum and having the power to personalize your experience right at your fingertips. That's the essence of customer self-service in attraction venues.

Customer self-service for attraction venues refers to systems or platforms that empower visitors to manage their experiences without needing direct interaction with staff. This includes kiosks where guests can buy tickets, mobile food ordering, and online accounts to manage their booking. It's about putting control in the hands of the customer, enabling them to tailor their visit to their preferences with just a few taps or clicks.

What are the benefits of self-service solutions for venues?

Empowering guests frees up staff

Self-service technology, like online accounts, kiosks, mobile food and beverage ordering, and digital waivers, hands control to your guests. They can make purchases, sign necessary documents, and manage their bookings and memberships without standing in long lines or waiting on hold for assistance. 

This autonomy doesn't just boost guest satisfaction; it dramatically reduces the burden on your staff. Freed from routine inquiries and transactions, your team can focus on more complex tasks, customer service, and even upselling or addressing specific guest needs that require a personal touch.

👀  Watch this next: Self-Service Guest Experiences Webinar with Howard McAuliffe from Pinnacle Entertainment Group

Streamlines your business 

Self-service options integrate into your venue's operations, automating processes that traditionally eat up hours of staff time. The right digital platforms can manage bookings, waivers, and orders, all while syncing with your inventory and CRM systems in real time. 

This minimizes human error (it happens to the best of us) and provides invaluable data insights. This data can then analyze trends, empowering you to make informed decisions on staffing, inventory management, and marketing strategies.

Increases positive reviews 

Picture this: your guests have just had the smoothest, most hassle-free day out at an attraction ever – all thanks to your self-service options. They skipped the long lines, ordered snacks from their phone without missing a beat, and even signed up for extra fun without the usual wait. 

What do you think they're going to do next? They’re likely to share how awesome their experience was. As good reviews and positive word-of-mouth continue to roll in, more people will want to see what all the fuss is about. Self-service doesn’t just make things easier on the spot; it turns your happy visitors into your biggest cheerleaders online. And a glowing review is worth its weight in gold.

You can even take this all a step further by sending automated feedback surveys to your guests after their visit to pulse-check your venue’s ongoing performance and discover areas of improvement.

Retains staff 

Self-service tech is a game-changer for keeping talented staff around. Think about it – when the day-to-day grind gets a bit lighter because time-consuming, repetitive tasks are handled by tech, your team can focus on the fun parts of their job. This means they’re doing more of what they love, like ensuring everyone has a great time. Plus, feeling like they’re part of a forward-thinking, innovative business can boost morale. Happy staff stick around, and that's a win-win for everyone.

Reduces labor costs

Another big win with self-service technology is the way it helps cut down on labor costs without sacrificing service quality. By automating routine tasks like ticket sales, food orders, and entry check-ins, you’re not just freeing up your staff for more complex tasks; you're also optimizing your workforce. This means you can operate more efficiently with fewer people on the clock, reducing overheads while still keeping your guests happy and your venue buzzing. Plus, with less time spent on mundane tasks, your team can focus on creating memorable experiences for visitors, which, in turn, can lead to more positive reviews and repeat business. It’s about doing more with less and seeing your profit margins smile back at you.

Increases everyone’s satisfaction

One of the most tangible benefits of self-service technology is reduced wait times. By allowing guests to manage their transactions, you're enhancing their experience and optimizing your staff's workload. This efficiency translates to a smoother operation, less crowding, and a more enjoyable environment for guests and employees. On top of this, staff can redirect their efforts to areas that improve the guest experience, such as maintaining facilities or providing personalized assistance, further boosting satisfaction and loyalty.

Future-proofs your venue

Adopting self-service technology is a step towards future-proofing your business. As the number of tech-savvy consumers grows, their expectations reshape the market. Having self-service options puts your venue on the front lines, appealing to a crowd that prizes independence, quick service, and user-friendly environments. What's more, the adaptability and scalability of these digital tools mean you can swiftly adjust to the ever-changing market trends and customer preferences, ensuring your venue remains competitive and in tune with what people want.

Self-service best practices to implement

Enhancing your venue with self-service options can significantly improve the visitor experience. Here are key best practices to ensure your self-service solutions are effective and well-received:

Understand your customer’s needs

Before introducing any self-service technology, it’s crucial to have a deep understanding of your customers' preferences, behaviors, and pain points. Conduct surveys, gather feedback, and analyze visitor data to identify what your customers value most in their experience. 

Customize the solution

Not all self-service solutions are created equal, nor should they be. Find a software provider that understands the unique offerings of your venue and industry. This ensures your self-service options resonate with your venue’s identity and customer expectations.

Focus on the user experience

The success of self-service technology heavily relies on its ease of use. Look for systems with a clear, intuitive interface that can be easily navigated by all customers, regardless of their tech-savviness. 

Integrate with existing systems

For a seamless operation, ensure your self-service solutions integrate smoothly with your venue’s existing management systems. This includes ticketing, inventory, CRM, and more. Integration ensures consistency in customer experience and efficiency in your operations, allowing for real-time synchronization of data across all platforms. Ideally, opt for an all-in-one software provider. 

Optimize your solution for mobile

With smartphones being a staple in everyone’s life, optimizing your self-service solution for mobile is non-negotiable. Ensure your self-service options are mobile-friendly, with responsive design and fast loading times. This makes it accessible for visitors to use their own devices to access services and make purchases on the go.

Provide multilingual support

To cater to a diverse customer base, including international visitors, offer multilingual support in your self-service solutions. This ensures all visitors can access and understand the information and services provided, enhancing their overall experience and satisfaction.

How to implement a customer self-service solution 

Getting your self-service options right from the get-go is key. You'll want to pick systems that are easy to use, dependable, and that understand the needs of your industry. It's also super important to get your team up to speed on these new tools quickly and make sure your visitors get the hang of them, too. You don’t want to add to staff training hours or field constant telephone calls from guests, walking them through how to manage bookings online. 

Software like ROLLER is tailored to meet the challenges of the attractions industry, and  We've made sure our all-in-one platform is a breeze for your staff to switch over to and frictionless for your guests to use.

Discover how ROLLER’s online accounts, self-service kiosks, and mobile food and beverage features could benefit your venue.