An Attraction Operator’s Guide to Virtual Tourism

In the ever-evolving landscape of travel and technology, virtual tourism has emerged as a transformative force, offering a unique way for individuals to explore destinations from the comfort of their homes. 

In this comprehensive guide, we'll delve into the definition of virtual tourism, explore its benefits, discuss different types, and showcase inspiring examples that redefine how we experience the world.

What is virtual tourism?

Virtual tourism, also known as armchair travel or digital tourism, refers to the use of technology to provide individuals with immersive, virtual experiences of destinations without physically being present. It leverages various digital mediums such as virtual reality (VR), augmented reality (AR), 360-degree videos, and interactive online platforms to transport users to far-flung places and cultural sites.

For a more detailed understanding of virtual tourism, check out this insightful piece from Cvent.

Benefits of virtual tourism

Virtual tourism comes with a plethora of benefits, making it an enticing option for both travelers and businesses in the tourism industry. Let's explore some of these advantages:

1. Accessibility: Virtual tourism opens up travel experiences to individuals facing physical or financial barriers to traditional travel. It promotes inclusivity and allows a broader audience to explore the world.
2. Sustainable exploration: By reducing the need for physical travel, virtual tourism contributes to environmental sustainability by minimizing carbon footprints and the impact of mass tourism on fragile ecosystems.
3. Cultural exchange: Virtual tourism facilitates cultural exchange by allowing individuals to engage with and understand diverse cultures, customs, and traditions from the comfort of their homes.
4. Educational opportunities: It serves as an educational tool, offering insights into historical landmarks, natural wonders, and architectural marvels, fostering a love for learning about the world.

Discover more about the benefits of virtual tourism from these sources: Cvent, Yugen Earthside, Tourism Teacher, and Enjoy Travel Life.

Types of virtual tourism

Virtual tourism encompasses various types that cater to different preferences and interests. Let's explore the diverse ways individuals can virtually experience the world:

1. VR travel experiences: Virtual Reality (VR) technology immerses users in a simulated environment, offering a highly interactive and lifelike travel experience
2. 360-degree videos: These videos let viewers control their perspective, providing a panoramic view of destinations, attractions, and events.
3. Augmented Reality (AR) tours: AR overlays digital information onto the real world, enhancing the physical environment with additional details, facts, and interactive elements.

For a deeper dive into the types of virtual tourism, visit Smart View Media.

Virtual tourism examples

To illustrate the breadth and depth of virtual tourism, let's explore some compelling examples:

• Google Arts & Culture: This platform offers virtual tours of museums, cultural landmarks, and historical sites worldwide, providing users with an enriching cultural experience.
• Explore.org: Known for its live streaming of wildlife and nature, Explore.org allows users to virtually visit natural wonders, observe animals in their habitats, and connect with nature.

How attraction operators can leverage virtual tourism to drive visitation & revenue

Leveraging virtual tourism can be a strategic move for venue operators to drive visitation and revenue. Here's a comprehensive guide on how venue operators can maximize the potential of virtual tourism:

Enhance online presence

• Develop a captivating and user-friendly website that showcases virtual experiences, emphasizing the unique aspects of your venue.
• Optimize your website for search engines to ensure it ranks well when users search for virtual tourism experiences.

Offer virtual tours

• Create immersive 360-degree virtual tours of your venue, allowing potential visitors to explore different areas and attractions.
• Incorporate storytelling elements and interactive features to engage users and create a memorable experience.

Host virtual events

• Organize virtual events or live streams that provide a real-time connection with your venue. This could include behind-the-scenes looks, live performances, or interactive Q&A sessions.
• Utilize social media platforms to promote and host these virtual events, creating a sense of community engagement.

Collaborate with influencers

• Partner with virtual influencers or content creators specializing in virtual tourism to feature your venue in their content.
• Influencers can provide a fresh perspective, reaching new audiences and generating interest in your venue's virtual offerings.

Integrate online ticketing

• Implement an online ticketing system that allows users to purchase virtual experience tickets seamlessly. See how Lollipop’s is generating an additional $600/day after switching to ROLLER’s checkout.
• Offer bundled packages that combine virtual experiences with exclusive perks or discounts for future in-person visits.

Monetize virtual experiences

• Consider monetizing virtual experiences by offering paid access to premium content or exclusive virtual events.
• Implement a membership model, providing recurring revenue and building a loyal virtual community.

Virtual merchandising

• Create a virtual merchandise store where users can purchase venue-branded products or virtual souvenirs related to their online experiences.
• Offer limited-edition virtual merchandise to create a sense of exclusivity.

Personalized virtual experiences

• Provide personalized virtual experiences, such as virtual guided tours or custom virtual events for small groups.
• Cater to special occasions or celebrations by offering tailored virtual packages.

Analyze guest data

• Use analytics tools to gather data on user engagement with your virtual content.
• Analyze the behavior of your guests to understand preferences, identify popular virtual features, and tailor future virtual offerings accordingly. See how ROLLER’s reporting can provide you with comprehensive, actionable data and user-friendly reports you can use to grow your business.

Cross-promotion with local businesses

• Collaborate with local businesses to create joint virtual experiences, fostering a sense of community and supporting each other's virtual tourism initiatives.
• Cross-promote these experiences to expand reach and attract a diverse audience.

By strategically implementing these measures, venue operators can not only enhance their virtual tourism offerings but also drive visitation and generate additional revenue streams. Virtual tourism provides a dynamic platform to connect with a global audience and build a community around your venue, ultimately contributing to its long-term success.

Virtual tourism has become a powerful tool, offering a new dimension to how we explore and connect with the world. From its numerous benefits to the various types and inspiring examples, virtual tourism has the potential to redefine travel, making it accessible, sustainable, and culturally enriching for a global audience. As technology advances, virtual tourism will likely play an increasingly significant role in shaping the future of travel experiences.