Blog/ Venue Management

Using Waivers to Protect from Liability, Drive Efficiency & Revenue Growth

Using Waivers to Protect from Liability, Drive Efficiency & Revenue Growth

Waivers are legal documents that serve as a protective shield for attraction operators, but they are also gateways to valuable guest data and operational efficiency. 

Here, we'll explore the legalities surrounding waivers, strategies to streamline the check-in process, and innovative ways to leverage guest data from waivers to drive revenue growth. Additionally, we'll delve into the seamless integration of waivers with ROLLER's online ticketing system, empowering attractions professionals to enhance operational efficiency.

Understanding waivers for attraction venues

What are waivers?

Waivers are legal documents that protect attraction venues from liability for injuries or incidents that may occur on their premises. These documents outline the risks associated with the activities offered and inform participants about their responsibilities and the venue's limitations of liability.

Why do you need them?

Waivers are crucial for attraction venues to mitigate legal risks. They provide a layer of protection by obtaining clear consent from participants regarding the inherent risks associated with the activities. Without waivers, venues could be exposed to potential legal liabilities arising from accidents or unforeseen incidents.

Making waiver check-in efficient with ROLLER

Efficient waiver check-in is paramount to providing a seamless guest experience. ROLLER's platform is designed to streamline this process and eliminate bottlenecks at entry points.

  • Advance signing: ROLLER allows guests to sign waivers in advance, reducing on-site wait times and ensuring a smooth entry process. This feature enhances operational efficiency and contributes to a positive guest experience.
  • Smartphone and kiosk signatures: Guests who haven't signed waivers in advance can conveniently do so on their smartphones or dedicated waiver kiosks at the venue. This flexibility minimizes queues, expedites check-in, and enhances overall operational flow.

Leveraging guest data from waivers for revenue growth

Capturing guest data through waivers is not just about legal compliance; it's a strategic opportunity to fuel revenue growth. ROLLER's platform allows attraction professionals to turn waiver data into powerful marketing campaigns.

  • Attach other data points: Integrating waiver data with other metrics, such as purchases, spends per head, and visit frequency, provides a comprehensive understanding of guest behavior. This integrated approach enhances the ability to tailor marketing strategies.
  • Create targeted campaigns: ROLLER enables attraction venues to create segmented lists based on guest data. This segmentation allows for the creating of highly targeted and personalized marketing campaigns that resonate with specific guest preferences.
  • Marketing integrations: Seamless integration with marketing tools allows attraction professionals to leverage guest data effectively. By connecting with marketing platforms, venues can execute data-driven campaigns that drive engagement, loyalty, and revenue.

Integrating waivers with online ticketing for operational efficiency

In the quest for operational efficiency and reduced queue times, integrating waivers with ROLLER's online ticketing system is a game-changer.

  • Streamlined processes: Combining waivers with online ticketing streamlines the entire guest journey. From ticket purchase to waiver signing, the process becomes seamless, minimizing friction points and enhancing the overall guest experience.
  • Reduced queue times: Integrating waivers with online ticketing eliminates the need for guests to sign physical waivers on-site. This not only accelerates entry but also significantly reduces queue times, contributing to improved operational efficiency.

Waivers in attraction venues serve a dual purpose – they protect against legal liabilities and unlock a treasure trove of guest data for revenue growth.

By leveraging efficient waiver check-ins, integrating with online ticketing, and utilizing guest data for targeted campaigns, attraction venues can thrive in a competitive landscape while delivering exceptional guest experiences. To get started with ROLLER, simply fill out this form, and someone from our team will contact you. 

Read this next: How to Manage Risk at Your Attractions Venue