How to Open a Laser Tag Business in 10 Steps

Laser tag continues to grow as families, teens, and corporate groups seek active, social attractions. If you’ve been thinking about starting your own laser tag business, now is a great time to enter this growing market.

This guide will walk you step by step through how to open a laser tag business in 10 stages, from market research and financing to arena setup, marketing, and day-to-day operations.

Step 1: Market research

Market research is the foundation of any successful laser tag business. It helps you understand demand in your area, identify your customer base, and shape your offerings to stand out from competitors.

Laser tag is experiencing strong growth in the attractions industry, with the global market projected to reach $641.8 million by 2028, and North America leading with a 30.3% share. In the United States alone, a typical laser tag center generates around $245,000 annually, with birthday parties and group events contributing roughly 26% of global industry revenue. The most frequent players are 12–16-year-olds, but families, young adults, and corporate groups are also key audiences.

Demographic analysis

Gather data on the local population's age, interests, and income levels to identify your primary customer segments. These might be families, teenagers, or young adults. Use this information to tailor the laser tag experience and offerings to meet their preferences.

Competitor analysis

Check out competitor venues to get a firsthand look at their operations. How much are they charging? What types of games do they offer? What are their busiest times, and what does their average customer look like? See what competitors are doing right and where there might be gaps in their offerings that your business could fill.

Differentiation strategy

Decide how your laser tag business will stand out. This could mean investing in advanced equipment with real-time scoring, offering immersive arena themes, or focusing on top-tier guest service. 

Thorough research not only validates your idea but also gives you the data you need for your laser tag business plan, which is crucial for securing funding and long-term success.

Step 2: Business planning

A comprehensive business plan is your blueprint for success. It involves deep thinking about every aspect of your business and planning for its growth and sustainability. Think of it as both a roadmap for day-to-day operations and a guide to long-term growth.

Your plan should include these key sections:

• Executive summary: Provide a concise overview of your business concept, market opportunity, and financial goals. Include your mission and vision statements to set the tone.
• Market analysis: Summarize industry trends and your target demographics (families, teens, corporate groups). Include competitor insights and highlight gaps in the market that your venue will fill.
• Unique value proposition: Clearly explain what sets your laser tag business apart. This could be an immersive theme, advanced technology, exceptional customer service, or add-on attractions.
• Business model and pricing strategy: Define your core theme and guest experience. Decide whether your arena will lean family-friendly, high-tech, or competitive. Outline your revenue model—per-game fees, memberships, party packages, or a mix.
• Marketing and sales strategy: Describe how you’ll attract and retain customers. Include launch campaigns, community partnerships, referral programs, and online promotion. If you’ll use technology like customer relationship management (CRM) tools or automated guest feedback, highlight it here.
• Operational plan: Outline hours of operation, staffing needs, safety and training protocols, and regular equipment/facility maintenance. Include tech infrastructure like point-of-sale (POS) and booking systems.
• Management team: Profile key team members (or projected hires) and their roles. If you lack certain expertise, note plans to fill the gaps.
• Financial projections: Provide detailed forecasts for at least 3–5 years, including startup costs, ongoing expenses, cash flow, and break-even analysis. Show both peak and off-peak revenue expectations. Demonstrating recurring income from memberships or loyalty programs can strengthen your case.
• Funding requirements: Specify how much capital you need, where it will go (arena buildout, equipment, marketing, staffing), and your expected return on investment. Consider multiple funding sources—bank loans, investor capital, or even crowdfunding.
• Risk analysis: Identify potential risks—like seasonality, high utility costs, or competition—and explain how you’ll mitigate them.
• Growth and exit strategy: Outline your long-term plan for expansion, whether adding lanes, opening new locations, or franchising. If relevant, also note potential exit strategies for investors.
  

A strong business plan does more than check a box, it sets you up for operational efficiency, sustainable profitability, and investor confidence. By thinking through each of these elements, you’ll have a clear strategy for launching and growing your laser tag business.

Step 3: Securing financing

Financing turns your concept into reality. Let's explore how you can choose funding sources, build a credible pitch, and set a realistic startup budget.

Exploring funding options

Research all available funding sources, including personal savings, bank loans, investor funding, or small business grants.

Developing a financial pitch

Prepare a pitch or business proposal for potential investors or lenders highlighting your laser tag business's profitability and growth potential. Back these up with solid market research and financial projections.

Budgeting and financial planning

Create a detailed budget that accounts for all startup and operational costs. This should include the cost of leasing or purchasing a venue, equipment, staff salaries, marketing, and other overhead expenses.

Step 4: Choosing a location

The location of your laser tag arena can make or break your business. The right site should be accessible, visible, and appealing to your target demographic while also being cost-effective and scalable as your business grows.

When assessing potential locations, consider the following factors:

• Foot traffic: High-traffic areas near shopping malls, family entertainment centers, or movie theaters can drive more walk-ins and brand visibility.
• Size: Most laser tag arenas require 3,000 to 6,000 sq. ft. on average, but larger venues may want additional space for food and beverage, party rooms, or extra attractions like arcades or virtual reality (VR).
• Accessibility: Choose a site that’s easy to reach by car and public transportation, with ample parking to accommodate groups and parties.
• Visibility: A prominent location with good signage can reduce marketing costs and attract impulse visits.
• Complementary businesses: Being near restaurants, bowling alleys, or other attractions can increase cross-traffic.
• Venue features: Look for spaces that can be renovated or customized for laser tag venue design, including tall ceilings, flexible layouts, and, if you're offering F&B, existing kitchens or utility areas.
• Rent or purchase cost: Balance visibility with affordability. Urban spaces may cost more but offer a larger customer base, while suburban or rural areas may be cheaper but require more marketing.
• Scalability: Ensure there’s room to grow by adding lanes, attractions, or event spaces in the future.
• Economic health of the area: Strong local economies support higher discretionary spending, which directly impacts your revenue.

Step 5: Secure equipment for your laser tag business

Reliable, durable equipment is at the heart of any successful laser tag operation. High-quality gear ensures player safety, reduces downtime, and creates a seamless guest experience that keeps visitors coming back.

Here are the essentials you’ll need:

• Laser tag guns: Choose lightweight, durable models with reliable sensor detection. Many modern systems include advanced features like ammo counts, team settings, and real-time scoring.
• Vests and sensors: Look for adjustable, comfortable vests equipped with multiple sensors and LED indicators. This ensures accurate scoring and an engaging visual element.
• Scoreboards and displays: Manual or digital scoreboards let players track progress in real time. Digital displays can add excitement and encourage repeat play.
• Sound and lighting systems: Invest in robust audio and lighting equipment to support your chosen theme and create an immersive atmosphere. Dynamic lighting that changes during games can heighten excitement.
• Technology integrations: Consider wireless scoring, real-time feedback systems, or even augmented reality (AR) elements to stand out from competitors.
• Safety and maintenance: Schedule regular inspections of guns, vests, and sensors to prevent malfunctions. Keep spare gear on hand to avoid interruptions.

Investing in high-quality equipment may cost more upfront, but it pays off in player satisfaction, repeat visits, and lower long-term repair costs.

Step 6: Arena design and theming

Ambiance and creativity are what transform a laser tag game from fun to unforgettable. A thoughtfully designed arena not only immerses players in another world but also encourages longer stays and repeat visits.

Core design considerations

• Layout complexity: Create a maze-like structure with varying pathways, open zones, and hiding spots to support different play styles.
• Dynamic elements: Multi-level platforms and interactive obstacles make gameplay more engaging.
• Safety: Use smooth, padded materials to prevent injuries. Ensure lighting is adequate for navigation while maintaining an immersive feel.
• Spectator areas: Include platforms, lounges, or glass-walled rooms so non-players can watch the action.
• Accessibility: Wide corridors, ramps, and clear signage make your arena inclusive for all players.
• Comfort: Ventilation and temperature control are vital to keep guests comfortable during physical activity.

Popular theming ideas

Themes are one of the best ways to differentiate your laser tag business and attract repeat customers. Here are some proven options:

• Futuristic cityscape: Neon lights, LED displays, and digital screens simulate a high-tech urban battlefield.
• Space odyssey: Glow-in-the-dark murals, spaceship-style interiors, and alien landscapes immerse players in galactic combat.
• Medieval fantasy: Castle walls, dungeons, and mythical props transform blasters into crossbows for an imaginative twist.
• Jungle adventure: Dense foliage, temple ruins, and animal sound effects create an explorer’s playground.
• Pirate’s cove: Wooden ship replicas, treasure chests, and mist machines mimic a high-seas adventure.
• Zombie apocalypse: Dim lighting, boarded windows, and actors as zombies provide a thrilling survival challenge.
• Underwater world: Blue-green lighting, coral props, and projection effects replicate the feel of an oceanic expedition.
• Superhero city: Props, colors, and “powers” tied to famous superheroes appeal to families and comic fans.
• Wild West: Saloon doors, wooden facades, and themed duels create a throwback to frontier battles.
• Arctic expedition: Ice cave props, cool air, and wind machines transport players into snowy survival mode.

Bringing your theme to life

• Custom equipment: Decorate vests and blasters to align with your chosen theme.
• Storytelling: Add missions and challenges tied to the theme to make games more engaging.
• Events and packages: Offer themed birthday parties, tournaments, or seasonal events to maximize appeal.
• Community partnerships: Work with local organizations—such as schools or cosplay groups—to promote themed events.
• Feedback and updates: Collect guest feedback and refresh the arena periodically with new elements to keep it exciting.

When executed well, design and theming become powerful tools to set your venue apart, boost customer loyalty, and support higher pricing.

Step 7: Licenses, permits, and insurance

Dealing with regulations may not be the most exciting part of opening a laser tag business, but it’s one of the most important. Obtaining the right permits and insurance not only keeps you compliant with local laws but also protects your guests and your business.

Common licenses and permits you may need

Exact requirements vary depending on your region, so always confirm with your local regulatory bodies or a lawyer specializing in entertainment venues. Some of the most common requirements include:

• Business license: Required to legally operate your venue.
• Building permit: Needed if you’re constructing a new arena or making significant renovations.
• Health and safety permits: Ensure your facility meets standards for areas like food service, sanitation, and emergency exits.
• Fire safety certificate: Confirms that your venue complies with fire codes, including proper exits, extinguishers, and alarms.
• Zoning compliance: Verifies that your site is approved for entertainment or commercial use.
• Alcohol license (optional): Required if you plan to serve beer, wine, or spirits.
• Signage permits: For outdoor or illuminated signs that must comply with local size and lighting rules.
• Accessibility compliance: Many regions require facilities to be accessible for people with disabilities (e.g., ADA compliance in the U.S.).
• Noise control permits: Important if your venue is near residential areas or subject to noise ordinances.
• Working with children: Staff background checks or child safety measures may be required if kids are a primary customer base.
• Data protection and privacy: If you collect guest data through bookings or memberships, ensure compliance with relevant privacy laws.

Insurance coverage

Carrying proper insurance is essential for managing risk. Most laser tag operators should consider:

• General liability insurance: Protects against guest injuries or accidents.
• Property insurance: Covers your facility and equipment against damage.
• Workers’ compensation insurance: Protects employees in case of workplace injuries.
• Liquor liability insurance (if applicable): Required if you serve alcohol.

Speak with an insurance provider experienced in attractions and family entertainment centers to ensure you’re fully covered for the unique risks of running a laser tag business.

Read this next: How to Manage Risk at Your Attractions Venue

Step 8: Hiring and training your team

Your staff is the face of your laser tag business. From energetic game marshals to attentive customer service reps, the right team ensures guests feel welcome, stay safe, and leave excited to come back. Hiring enthusiastic, customer-oriented individuals and investing in their training will have a direct impact on guest satisfaction and long-term business success.

Hiring the right team

When building your team, focus less on prior laser tag experience and more on attitude, communication, and enthusiasm. Here are some practical steps:

• Write compelling job descriptions: Treat postings like marketing material. Highlight perks such as flexible scheduling, team culture, or opportunities for growth.
• Prioritize customer service skills: Strong interpersonal skills are more valuable than technical knowledge. Look for candidates who are friendly, confident, and able to put first-time players at ease.
• Consider diversity and inclusion: A diverse staff brings fresh perspectives and helps create a welcoming environment for guests of all backgrounds.
• Use trial tasks: For guest-facing roles, ask shortlisted candidates to handle a mock safety briefing or greet a pretend guest. This demonstrates communication skills in action.
• Start small and versatile: Early on, hire a small, cross-trained team. This keeps labor costs in check while covering essential roles like front desk, marshals, and party hosts.

Training for success

Once hired, invest in structured training to make sure your team can deliver excellent service while keeping guests safe. Training should include:

• Gameplay and safety protocols: Staff should know how to brief players, monitor the arena, and enforce rules to prevent injuries.
• Customer service excellence: Train staff to greet warmly, answer common questions, and manage conflicts professionally.
• Emergency response: At least one staff member per shift should hold first aid certification. All employees should be trained in evacuation procedures and incident reporting.
• Hands-on practice: Shadowing experienced team members is one of the best ways for new hires to gain confidence before supervising games independently.

Remember, training doesn’t stop after onboarding. Keeping your team engaged and motivated helps retention and performance. A well-trained, motivated staff creates a safer, more enjoyable experience for your guests, and ultimately drives the long-term success of your laser tag business.

Step 9: Launching and marketing your business

Launching your laser tag business is your chance to make a strong first impression, and to start building long-term awareness in your community. A well-planned launch strategy, combined with ongoing marketing, helps you attract your first customers and keep them coming back.

Start with a soft launch

Before going live to the public, host a soft opening with friends, family, or local community groups. This lets you test your operations in a low-pressure environment, identify gaps, and gather early feedback you can act on before your grand opening.

Plan your grand opening

You don’t need a lavish launch event. Simple strategies work:

• Opening promotions: Offer discounted games, group packages, or first-month memberships.
• Community outreach: Invite local schools, businesses, and clubs to attend. Building local partnerships early helps generate loyal, repeat visitors.
• Press and social buzz: Share your launch with local media outlets and create excitement on social platforms with behind-the-scenes photos, contests, and teaser videos.

Build long-term marketing habits

Sustainable success depends on consistent, simple marketing practices:

• Social media: Post regularly, engage with followers, and share updates, photos, and guest experiences.
• Community engagement: Sponsor local events, partner with other businesses, or host fundraisers to build grassroots visibility.
• Loyalty programs: Reward frequent players with discounts or free sessions.
• Guest feedback: Collect and act on guest feedback from day one. Tools like ROLLER’s automated guest surveys make this process easy so you can focus on growing your business.

Use technology for marketing

Modern tools make marketing more efficient. With CRM and marketing software, you can run targeted email campaigns, set up loyalty rewards, and track engagement. Automated follow-ups after visits help turn first-time players into repeat customers.

Read more: How to Leverage Data for Marketing

Step 10: Managing operations and planning for growth

Once your arena is open, the focus shifts to running smooth day-to-day operations while preparing for long-term expansion. Operational excellence not only keeps guests safe and happy but also creates the consistency needed to scale.

Nail the daily details

• Checklists: Use daily, weekly, and monthly checklists for cleaning, equipment maintenance, and inventory management.

• Guest-first mindset: Make responding to guest feedback part of your routine.

• Staff readiness: Ensure all team members are confident in safety procedures, customer service, and incident reporting.

Use technology to simplify operations

Choosing the right operational tools can be just as important as your arena design. With ROLLER, you can:

• Manage bookings for daily sessions, parties, and events through an integrated online system.
• Streamline sales with an intuitive POS system that staff can learn in minutes.
• Collect and store digital waivers, reducing check-in time and legal risk.
• Automate guest feedback to spot areas for improvement.
• Track performance with detailed analytics and reporting software, including revenue, bookings, and customer engagement.

Keep improving

Continuous improvement keeps your venue competitive and exciting:

• Refresh arena theming or introduce new game modes.
• Adjust marketing strategies based on customer data and seasonal trends.
• Experiment with themed nights or tournaments to draw repeat visitors.

Plan for growth

Think beyond your first arena. Once your core business is stable, explore ways to expand:

• Add complementary attractions like arcades, VR, or escape rooms.
• Expand your footprint to new locations or explore franchising opportunities.
• Build scalable systems and SOPs now, so growth later is easier.

With the right processes, people, and software in place, you’ll be ready not only to run a safe, profitable operation today but also to grow into a stronger business tomorrow.

Get in touch to see how ROLLER can help you launch your new laser tag business.

Disclaimer: This article is not intended as legal advice. Venues should coordinate with the appropriate bodies for specific information about regulations and guidelines.