ROLLER at IAAPA Expo Europe 2026

This September, the ROLLER team headed to ExCeL London for IAAPA Expo Europe 2026, and what a show it was. IAAPA's largest-ever European event welcomed more than 16,500 attendees and 870 exhibitors from across 118 countries, making it the biggest IAAPA Expo Europe yet.

The ROLLER booth

Our booth stayed busy from day one. With a cross-functional and multilingual team on the ground, we had great conversations with operators from France, Belgium, Germany, the UK, and beyond.

Big news: ROLLER and QubicaAMF partnership

One of the biggest moments of the week was the announcement of our new partnership with QubicaAMF. Our CEO, Luke Finn, took the stage at the QubicaAMF booth for a joint press conference to share the news.

Read more about what it means for bowling operators: Introducing the QubicaAMF and ROLLER partnership

What operators were talking about

Beyond the booth, a few themes came up repeatedly in conversations across the show floor.

• Cinematainment came up again as a growing trend, with operators exploring new ways to blend cinema and entertainment experiences.
• F&B was a recurring topic, with operators focused on how to grow revenue per guest through food and beverage.
• VAT and regulatory changes, including the removal of VAT for play centers and children's activities in certain markets, were being watched closely as a market consideration.

Great parties, great partners

Three partner after-parties helped keep the energy high all week. Huge thanks to our friends at Workforce, Big Air Bag, and QubicaAMF for hosting some of the best evenings of the show and for giving us another chance to catch up with customers and the wider community outside of booth hours.

Looking ahead

IAAPA Expo Europe 2026 was a brilliant few days, and a great reminder of how connected and collaborative our industry is. A huge thank you to everyone who stopped by the booth, joined a conversation, or celebrated with us at an after-party.

Next up: IAAPA Expo in Orlando, November 16-20. It's the biggest event of the year for our industry, and we can't wait to see so many of you there. If you're heading to Florida, come find us at booth W2201!

If you missed us at IAAPA Europe this year, we'd love to show you how ROLLER can help your venue streamline operations, grow revenue, and deliver seamless guest experiences. Book a demo to see how we can help your venue thrive.