Top resources from 2025

ROLLER’s 2026 Attractions Industry Benchmark Report is packed with insights from hundreds of thousands of data points. Inside,you’ll find stats and infographics that show you where you stand, and strategies to help you fine-tune bookings, repeat visits, marketing, upsells, and much more. … ROLLER’s 2026 Attractions Industry Benchmark Report is packed with insights from hundreds of thousands of data points. Inside,you’ll find stats and infographics that show you where you stand, and strategies to help you fine-tune bookings, repeat visits, marketing, upsells, and much more.

Packed with insights from hundreds of thousands of data points, this detailed report will reveal how you stack up against the market. Inside, you’ll find key booking and spending trends, guest behavior shifts, and strategies to help you stay ahead in an ever-changing market. … Packed with insights from hundreds of thousands of data points, this detailed report will reveal how you stack up against the market. Inside, you’ll find key booking and spending trends, guest behavior shifts, and strategies to help you stay ahead in an ever-changing market.

We commissioned a survey of 2,000 guests from around the world to find out how they really feel about the attractions industry. From discovery and booking to post-visit impressions and future trends, there’s a lot to unpack and act on. … We commissioned a survey of 2,000 guests from around the world to find out how they really feel about the attractions industry. From discovery and booking to post-visit impressions and future trends, there’s a lot to unpack and act on.

We surveyed 2,000 parents to uncover what truly matters when booking parties. From food and booking preferences to how much they plan to spend and must-have extras, this report gives you the insights to boost party bookings and grow your venue. … We surveyed 2,000 parents to uncover what truly matters when booking parties. From food and booking preferences to how much they plan to spend and must-have extras, this report gives you the insights to boost party bookings and grow your venue.

We surveyed 1,000 roller skating rink guests to understand what they really want, from the vibe that keeps them coming back to the experiences that make them book. So, if you’re looking to increase revenue, improve your marketing, and boost repeat visits, this report is packed with insights to help … We surveyed 1,000 roller skating rink guests to understand what they really want, from the vibe that keeps them coming back to the experiences that make them book. So, if you’re looking to increase revenue, improve your marketing, and boost repeat visits, this report is packed with insights to help your rink grow.

We surveyed 1,000 water park guests to uncover what keeps them coming back, from shorter queues and shaded spaces to flexible pricing and fun party packages. If you’re looking to increase revenue, improve operations, and boost repeat visits, this report is full of insights to help your park thrive. … We surveyed 1,000 water park guests to uncover what keeps them coming back, from shorter queues and shaded spaces to flexible pricing and fun party packages. If you’re looking to increase revenue, improve operations, and boost repeat visits, this report is full of insights to help your park thrive.

Expanding from one attraction venue to multiple locations is an exciting opportunity—but it comes with big decisions. Are you financially ready? Is there demand? Can you manage operations at scale? … Expanding from one attraction venue to multiple locations is an exciting opportunity—but it comes with big decisions. Are you financially ready? Is there demand? Can you manage operations at scale?

Launching an attractions business is exciting, but it also comes with big decisions—location, costs, operations, and guest experience. To set yourself up for success, you need a clear roadmap. … Launching an attractions business is exciting, but it also comes with big decisions—location, costs, operations, and guest experience. To set yourself up for success, you need a clear roadmap.

School breaks can be unpredictable, but with the right strategies, they can also be a huge opportunity for your venue. Our free ebook shows you how to prepare, plan, and thrive during these busy periods. … School breaks can be unpredictable, but with the right strategies, they can also be a huge opportunity for your venue. Our free ebook shows you how to prepare, plan, and thrive during these busy periods.

Data is everywhere in venue management, but many operators struggle to harness it effectively. With the right tools, you can turn raw numbers into meaningful insights, helping you make smarter decisions that save time, reduce costs, and enhance the guest experience. … Data is everywhere in venue management, but many operators struggle to harness it effectively. With the right tools, you can turn raw numbers into meaningful insights, helping you make smarter decisions that save time, reduce costs, and enhance the guest experience.

Is your attractions venue looking to grow? Memberships are a powerful tool for building brand loyalty and driving repeat revenue—but setting them up can feel overwhelming. … Is your attractions venue looking to grow? Memberships are a powerful tool for building brand loyalty and driving repeat revenue—but setting them up can feel overwhelming.

In the debut session of the Attractions Toolkit webinar series, Brett Sheridan, Field General Manager at ROLLER, sat down with Jeroen Sijl, Director and Data Scientist at Smart Segments, to dig into the metrics that truly move the needle for attraction venues. Across acquisition, operations, and … In the debut session of the Attractions Toolkit webinar series, Brett Sheridan, Field General Manager at ROLLER, sat down with Jeroen Sijl, Director and Data Scientist at Smart Segments, to dig into the metrics that truly move the needle for attraction venues. Across acquisition, operations, and retention, the two unpacked how to make sense of your data and, more importantly, how to act on it.

In the latest Attractions Toolkit webinar, ROLLER’s Brett Sheridan sat down with Travis Kohlmeyer, General Manager US at Workforce.com, to unpack the biggest opportunities of staff management in the attractions industry. … In the latest Attractions Toolkit webinar, ROLLER’s Brett Sheridan sat down with Travis Kohlmeyer, General Manager US at Workforce.com, to unpack the biggest opportunities of staff management in the attractions industry.

Join us for a free webinar to uncover the surprising insights from the 2025 Pulse Report, based on feedback from more than 2,000 guests. Hear from three leading operators as they share what stood out most in the data, how they’re applying these insights in their own businesses, and practical tips … Join us for a free webinar to uncover the surprising insights from the 2025 Pulse Report, based on feedback from more than 2,000 guests. Hear from three leading operators as they share what stood out most in the data, how they’re applying these insights in their own businesses, and practical tips you can put into action right away to elevate your guest experience.

Today’s parents aren’t just booking parties—they’re booking milestone memories, and their expectations have never been higher. Join Trainertainment’s Beth Standlee, ROLLER’s Alyse Sklover, and Hyper Kids CEO, Chinna Gudapatias they reveal insights from the 2025 Party Parent Report to help you boost … Today’s parents aren’t just booking parties—they’re booking milestone memories, and their expectations have never been higher. Join Trainertainment’s Beth Standlee, ROLLER’s Alyse Sklover, and Hyper Kids CEO, Chinna Gudapatias they reveal insights from the 2025 Party Parent Report to help you boost bookings, wow guests, and drive rebookings and referrals.

ROLLER’s “Scaling Success: Building a World-Class Attraction” webinar focused on improving the guest experience, streamlining operations, and embracing innovation. Packed with actionable tips, it provided a roadmap for venues looking to grow and thrive in a competitive landscape. … ROLLER’s “Scaling Success: Building a World-Class Attraction” webinar focused on improving the guest experience, streamlining operations, and embracing innovation. Packed with actionable tips, it provided a roadmap for venues looking to grow and thrive in a competitive landscape.

Are you ready to take your attraction venue to the next level? ROLLER recently hosted an insightful webinar titled “Scaling Success: Growth Strategies for Your Attraction Venue.” Packed with actionable tips and expert advice, this event was a goldmine for any business owner looking to scale … Are you ready to take your attraction venue to the next level? ROLLER recently hosted an insightful webinar titled “Scaling Success: Growth Strategies for Your Attraction Venue.” Packed with actionable tips and expert advice, this event was a goldmine for any business owner looking to scale effectively.

ROLLER’s latest Scaling Success webinar brought together two powerhouse founders, Bron Launsby, CEO of Slick City, and Luke Finn, CEO of ROLLER, to unpack the systems, strategies, and mindset that powered one of the fastest franchise expansions in the family entertainment space. … ROLLER’s latest Scaling Success webinar brought together two powerhouse founders, Bron Launsby, CEO of Slick City, and Luke Finn, CEO of ROLLER, to unpack the systems, strategies, and mindset that powered one of the fastest franchise expansions in the family entertainment space.

ROLLER’s latest community webinar was such a joy. I got to sit down with Christina Stang, co-owner of Skateworld in California, and our very own Maddie Bohlen, Business Development Representative at ROLLER, to chat through how one rink operator turned a nostalgia-filled venue into a digital … ROLLER’s latest community webinar was such a joy. I got to sit down with Christina Stang, co-owner of Skateworld in California, and our very own Maddie Bohlen, Business Development Representative at ROLLER, to chat through how one rink operator turned a nostalgia-filled venue into a digital powerhouse. We covered everything from memberships to marketing to those dreaded fax machine days. Yes, really.