How Game On Entertainment Built a Purpose-Driven Venue with ROLLER

When Sheridan Francis and his wife Angela set out to build a business, profit wasn’t the only goal. The couple had a clear purpose: to create a space where families, friends, and communities could genuinely connect — somewhere welcoming, affordable, and inclusive for everyone. With four kids of their own serving as the ultimate litmus test, they identified a gap in the market and built Game On Entertainment to fill it.

"We wanted to build an entertainment center that made a difference," Sheridan explains. "Something where people feel safe, something affordable where guests can play, compete, and connect. That was our vision from day one."

A complex business needed the right platform 

Game On isn’t a simple venue. With virtual reality, private karaoke rooms, arcade games, food and beverage, and a strong focus on private party hire, Sheridan needed software that could handle complex, multi-attraction bookings without requiring multiple systems to be stitched together.

He evaluated several platforms, including Venue Sumo. "We've got very complex bookings and packages… Venue Sumo was in the infancy of their solution during our evaluation." It didn't offer everything they needed. 

ROLLER did. "There weren't many platforms that could handle multi-attraction bookings," Sheridan says. 

"The ability to combine karaoke, virtual reality, and parties, all in one place, was key. ROLLER was a one-stop shop. I didn't have to go through five different providers and try to put them all into the one box."

Sheridan Francis

Owner

Parties drive the business

From day one, Sheridan made party bookings the cornerstone of his revenue strategy, and it was a deliberate choice. "Walk-ins are the cream on top," he says. "You plan for your parties. That's where your revenue is."

That focus has paid off in a big way. Parties now represent 50–60% of Game On's total revenue, and Sheridan credits ROLLER's party management tools as central to that success. For a venue with Game On's complexity, having a platform that can handle layered, multi-attraction bookings without breaking down is non-negotiable.

Guest feedback has reflected it too. "99.9% of it is all good," Sheridan says of the party booking experience. The result is a loyal customer base that keeps coming back and keeps referring friends and family because the experience, from booking to the final candle, just works.

A truly family-run operation

Game On is as family-run as it gets. Sheridan handles operations and financials, Angela leads customer experience and food and beverage, and three of their four kids work shifts in the venue with one running virtual reality, another managing the bar, and their daughter rounding out the team.

With a lean crew that includes a few casual staff, they need software that’s easy to use.. ROLLER delivered. "We were able to teach our team the system easily," Sheridan says. "It's very user friendly."

He also relies heavily on ROLLER's reporting suite to run the business day-to-day. 

"That's probably where I spend most of my time:looking at the dashboards. It gives me all the data I need."

Sheridan Francis

Owner

A platform that’s built to grow

Fourteen months in, Game On is on a clear growth trajectory. Sheridan's plans include adding new attractions and expanding to a larger facility. Through it all, ROLLER will be the platform powering it.

"No system is perfect," Sheridan acknowledges, "but ROLLER ticks most of the boxes. From flexibility to customer service to pricing,  the whole package is fantastic."

"Everyone starts somewhere. ROLLER has been with us from the beginning, and we're staying." 

Sheridan Francis

Owner

About Game on Entertainment 

• Founded: 2025
• Location: Cranbourne West, Victoria 
• Number of locations: 1
• Venue type: Family Entertainment Center
• Website: https://www.gameonec.com.au/