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Reporting & Analytics

Google Analytics enhanced ecommerce

December 2019

Track each guests complete ROLLER online shopping journey

Google Analytics enhanced ecommerce offers critical additional tracking over and above the basic ecommerce analytics. These features include product views, clicks, add to cart events, remove from cart events, checkout & purchase funnels, promotion views and clicks.

This enables the tracking of users throughout their complete online shopping journey, as well as adding new reports to Google Analytics, such as the shopping behaviour, checkout behaviour, product performance and more: 

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Find out more

Read our knowledge base articles to find out more about implementing Google Analytics enhanced ecommerce