Everything you need to know about ROLLER
If you’re looking for company facts about ROLLER, you’ve come to the right place. From how we started to how we’re rolling, this page will tell you everything you need to know.
ROLLER company overview
Company name: ROLLER
Founded: 2010
Headquarters: Austin, Texas, USA
Additional offices: Melbourne and Sydney, Australia | London and Basingstoke United Kingdom | San Jose, Costa Rica | San Francisco, USA
Team size: 300+ employees globally
Customers: 3,000+ venues worldwide
Markets served: The Americas, EMEA, APAC
Annual transaction volume: $5B processed annually
Monthly bookings: 5M+ per month
Annual experiences created: 150M+ annually
Industry: Venue management software for leisure, entertainment, and attractions businesses, including:
- Trampoline parks
- Family entertainment centers (FECs)
- Indoor playgrounds / children’s play centers
- Soft play centers
- Roller skating rinks
- Karting tracks
- Bowling centers
- Competitive social venues (e.g., laser tag, axe throwing, escape rooms)
- Climbing gyms
- Adventure parks
- Wake parks and aqua parks
- Small theme parks
- Amusement parks
- Museums (including children’s museums)
- Zoos and aquariums
- Visitor attractions and cultural attractions
Funding & Growth
Total funding raised: $107M
2018: Raised $7m in Series B round from Acadian and RBC Capital Markets
2019: Global expansion to the US, UK, and Europe
2023: $50M – Led by Insight Partners
2025: $50M – Insight Partners and J.P. Morgan
Product
Core platform: Cloud-based venue management software
Deployment model: Fully cloud-based (SaaS). No on-premises server installation required.
Latest product launch: ROLLER iQ
ROLLER iQ Launch date: November 2025
ROLLER iQ description: AI-powered assistant integrated into the ROLLER platform. Provides operators with data insights, recommendations, and automated reporting within the platform interface.
Key product features
POS: Point-of-sale system for processing in-venue transactions, including admissions, food and beverage, and retail.
Online ticketing: Web-based ticketing system enabling customers to purchase admission and experiences directly from a venue's website.
Waivers: Digital waiver collection and storage integrated with the booking flow.
Payments: Integrated payments processing for online and in-venue transactions, including split payments and refunds.
Parties & group bookings: Tools for managing group reservations, party packages, and event-based bookings, including deposits and scheduling.
Memberships: Recurring membership management, including billing, pass validation, and member-specific pricing.
Reporting & analytics: Venue performance dashboards covering revenue, attendance, capacity utilization, and transaction data.
Capacity management: Session-based and time-slot capacity controls for managing venue attendance limits.
Self-serve kiosks: Hardware-integrated kiosk solution for guest check-in, ticket purchase, and waiver signing at venue entry points.
Guest surveys: Automated guest feedback collection and analysis, covering key areas of the guest experience.
HQ: Multi-site venue management, with centralized product, brand, and performance tools.
ROLLER partners
Integration partners: 60+
Service partners: 30+
Support
Coverage: 24/7 global support
Availability: 24 hours a day, 7 days a week
Regions: Support teams across North America, Europe, and APAC time zones
Channels: Support is available through phone, email and live chat
Security
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SOC2 compliant
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PCI-DSS compliant
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GDPR compliant
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AWS well-architected certified
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Global data centers in US, EU, AU